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A|B Testing 
• Offer type 
• Age group 
• Product type 
• Geography
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• Find ways to stand out 
in the inbox 
• Let consumers control their 
subscriptions and frequency 
• Ease subscribers...
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BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy
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BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

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BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

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BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

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  16. 16. 17 A|B Testing • Offer type • Age group • Product type • Geography
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  23. 23. 24 • Find ways to stand out in the inbox • Let consumers control their subscriptions and frequency • Ease subscribers in with a welcome stream of emails • Find out why users unsubscribe from your list • Monitor acquisition sources and analyze subscriber performance per source • A|B test different offer types
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