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BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series Part 2 of 6: Consumer Email Habits

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BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series Part 2 of 6: Consumer Email Habits

  1. 1. #2014emailstats
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  17. 17. 17 From Beginning to End • Subject Line • Content • Calls to Action • Landing Pages • Checkout Process #2014emailstats
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  22. 22. 22 Other Habit-Changing Ideas • Coupon value changes based on time of day • Progressive coupons – Every time you use one you unlock a better one • Artificially limited quantities… act now or else • Flash sales • Exclusive email-only offers #2014emailstats
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  24. 24. 24 • Don’t be too quick to celebrate new acquisitions. • Survey results vary by age of respondents. • Mobile email is more important than ever before. • Your subscriber list is filled with people, not just email addresses. • Help your subscribers develop new habits. • Test, test, test. #2014emailstats
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