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Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark.
In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.