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How BlueGlass Delivered Real Content Marketing Results


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Read how we got real business results for Healthspan during an SEO and content marketing campaign.

Published in: Marketing
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How BlueGlass Delivered Real Content Marketing Results

  1. 1. How BlueGlass delivered real business results by leveraging search & content marketing for Healthspan
  2. 2. 1 Why did Healthspan need us?
  3. 3. Support & Challenge Digital Strategy Healthspan needed support to their internal digital teams strategy, led to share knowledge and key learnings together.
  4. 4. Increase Organic Search Visibility Following Google Penalty
  5. 5. 2 The BlueGlass Approach
  6. 6. Digital Strategy We developed a solid digital strategy to make content central towards building the Healthspan brand online. Digital Strategy Digital PR and Social Promotion Production and Implementation Paid Search and Amplification Reporting and Insight
  7. 7. Removal of Penalty We successfully removed the Google Penguin penalty - following link analysis, removal and lots of documentation to support our reconsideration requests
  8. 8. Set a Clear SEO & Content Strategy around Nutrition Keywords
  9. 9. Hired Nutritionists as Writers to Support Content Production
  10. 10. Content Creation We constructed a range of creative content campaigns to support the Healthspan brand & promote alongside expert articles
  11. 11. Built Relationships with High Quality Publishers & Influencers
  12. 12. 4 The Results
  13. 13. Secured Coverage on 93 High Quality Publishers!
  14. 14. Offline Coverage By sharing knowledge across respected publishers, we even generated offline coverage, including the Cosmopolitan UK magazine
  15. 15. Delivered a 144% YoY Increase in Organic Performance to Reduce Reliance on Paid Search Spend
  16. 16. UK Search Awards Shortlisted as Finalist for 2 UK Search Awards: 1. Best Use of Search - Retail 2. Best Use of Content Marketing
  17. 17. Jennifer Jackson Digital Marketing Manager, Healthspan “BlueGlass delivered an incredible ROI - recovering our organic visibility, before increasing to record levels following excellent digital PR coverage to strengthen the Healthspan brand online” Our strategy team has a wealth of experience in digital marketing, with specialist consultants who support your objectives across a range of platforms and multi-channel campaigns. Our specialist skills range from SEO, paid search and content to display, affiliate and social media – all with the goal to integrate into a solid digital marketing plan. Contact us today to find out how we can do the same for you!