Local Mobile Domination –     Harnessing The Changing SERPsJohn Denny@johnhdenny
Some Context On The Rapidly Evolving        Local Search World• The Audience To Our Local News and  Information sites prov...
January 20112% MobilePage Views                            PC Page Views                            Mobile Page Views
September 201240% MobilePage Views                              PC Page Views                              Mobile Page Views
More Smartphones = More Local Search• As much as 40-50% of Mobile Search has  “Local Intent”- which is higher then the PC ...
Across PC and Mobile, there is an enormous “Market” for Local Search• Google recently reported that 1 in 3 searches  are L...
Overall, More Queries triggering Local            search results• Google Venice Update:  – “…new system to find results fr...
Bottom line: This is an area that you as a digital marketer need to pay attention to.John Denny@johnhdenny
BlueglassX - Local Mobile Domination by John Denny
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BlueglassX - Local Mobile Domination by John Denny

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BlueglassX - Local Mobile Domination by John Denny

  1. 1. Local Mobile Domination – Harnessing The Changing SERPsJohn Denny@johnhdenny
  2. 2. Some Context On The Rapidly Evolving Local Search World• The Audience To Our Local News and Information sites provides a good “window” into web usage trends• Mobile in particular has presented a striking picture in the last 20+ months
  3. 3. January 20112% MobilePage Views PC Page Views Mobile Page Views
  4. 4. September 201240% MobilePage Views PC Page Views Mobile Page Views
  5. 5. More Smartphones = More Local Search• As much as 40-50% of Mobile Search has “Local Intent”- which is higher then the PC World• Kelsey: number of local mobile searches to explode by nearly 600% in the next five years
  6. 6. Across PC and Mobile, there is an enormous “Market” for Local Search• Google recently reported that 1 in 3 searches are Local
  7. 7. Overall, More Queries triggering Local search results• Google Venice Update: – “…new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”• Google will now return localized results for broad match keywords if they determine that it would be beneficial to the user
  8. 8. Bottom line: This is an area that you as a digital marketer need to pay attention to.John Denny@johnhdenny

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