Social TV Data for the 2012 Grammy Awards - Bluefin Labs
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Social TV Data for the 2012 Grammy Awards - Bluefin Labs

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The 54th Annual Grammy Awards set a new record of 13 million comments – a 2,280% year over year growth from the 2011 Grammy Awards, which had 546K comments.

So what got people commenting? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period.

Published in: Entertainment & Humor
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