Visa’s TV campaign during the Olympics had all the right ingredients to drive social media conversations – historic Olympic moments, unexpected creative twists, and celebrity power. They tapped into the Olympic archives and pulled out some of the Games’ most memorable moments including Michael Phelps’ breaking a record by a hundredth of a second and Nadia Comaneci’s perfect 10, the first ever in Olympic history. They prepared creative spots that personally congratulated Phelps on his 19th and 20th gold medals, which WOW’d audiences. And, of course, there was their decision to use a celebrity narrator, Morgan Freeman.
For these reasons, Visa saw a +1,220% lift in social media conversation about their commercials. So who gets silver and bronze? Check out this infographic for more details about the top 10 Olympic advertisers based on who saw the largest increase in conversation about their commercials.