Visual composition slideshow Annika


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Visual composition slideshow Annika

  1. 1. Elements of DesignAnnika Dederick
  2. 2. LineLine is basic element of design they organize, texturize, guide the eye. Providemovement, make a statement and convey universal meanings. The lines do varyfrom long, short, straight or curved to horizontal, vertical, or diagonal. Lines canbe solid, dashed, thick, or thin. The endings or the lines can also vary fromragged or blunt to curved.
  3. 3. Shape (2D)Shape is another basic element of design. Alone or in combination with other shapes orlines the can convey universal meanings as well as guide the eye or organizeinformation. The three basic types of shapes are geometric, natural, and abstract.Geometric shapes are very structured these include squares, circles, triangles, octagons,hexagons and cones.
  4. 4. Form (3D)Form is a three-dimensional shapes. You can hold a form, walk around it and in somecases go inside the form.
  5. 5. ColorColor is the part of light that is reflected by the object we see. Color appeals tochildren as well as adults. Color also affects us emotionally, we feel different thingswhen we look at different colors.
  6. 6. TextureTexture is part of all of our designs whether we know it or not. Texture comes from thepaper we use, it could also add visual textures through the arrangement of lines anfshapes, or the use of specific surfaces.
  7. 7. Depth (Perspective)Depth is basically showing images or objects three dimensionally by overlapping, sizeand vertical location, detail and linear perspective.
  8. 8. LightLight and dark areas within a image provide contrast that can suggest Volume. Lightcoming from behind a subject can from a silhouette resulting in object that iscompletely black against a lighter colored background.
  9. 9. Direction (Motion)• Direction because we can’t legitimately show motion in a single picture, we haveto rely on the direction of the person.
  10. 10. Mass (Visual Weight)Mass equals size. Each element within the design have their own mass relativeto the whole piece.
  11. 11. Tone (Black and White)The various degrees of lightness or darkness.• ShadeA color hue withy black added• TintA color hue with white added• ToneA color hue with grey added• Value• The degree of lightness or darkness in colors
  12. 12. ValueValue refers to the relative lightness or darkness of a certain area. A light figure on adark background will make the light figure center of attention; same goes for a darkfigure on a light background. Areas of light and dark can also give a three-dimensional look.
  13. 13. Space (Positive and Negative)Space includes the background, foreground and middle ground. It refers to theareas or distance around, between or within components of a piece. There are twotypes of space:• Positive• NegativePositive space refers to the space of the object itself, while negative space refers tothe space around and between the object.
  14. 14. Balance• SymmetricalIn design with only two elements they would almost be identical or havenearly the same visual mass.AsymmetricalOff-center; and mismatched number of different elements. Balance thephoto with many different small elements• RadialParts of the design must be arranged so that they are balanced acrossthe width and length of the page. Typically radiate from swirl around acircular or spiral path.
  15. 15. EmphasisA.K.A Dominance.Provides a focal point of the photo, and makes it stand out. By using• Contrast colors• Font• Image sizes• Ect…
  16. 16. Proportion (Scale)Proportion refers to the relative size and scale of an object in a design. It is necessaryto discuss proportion in terms of the context or standard used to determineproportions.
  17. 17. Repetition (Rhythm)Newsletters, magazines, brochures, annual reports, and books often have many visualelements:• Columns of texts• Headlines• Photos• Illustrations• Pull-quotes etc.When all the text in a given article has a consistent look, including column width, itenhances readability.
  18. 18. Unity• ProximityMake the object appear to belong together, and group the closely together.• RepetitionRepetition of color, shape, texture or objects can be used to tie a piece of work together.• ContinuationContinuation of line, edge or direction from one area to another.
  19. 19. ContrastContrast is when two elements are different. Common methods of creating contrast:• Size• Color• Value• TypeAdds interest to the page and provides a mean to show what’s important in thephoto.
  20. 20. HarmonyVisually satisfying effect of combining similar related elements.
  21. 21. ProximityProximity is spacing items according to their relation to each other. Related itemsshould appear closer together than items that are not related.
  22. 22. VarietyVariety is to change the character of an element, to make it different.• Line- Thinness, thickness, value, color angle, length.• Shape-Size, color, orientation, texture and type.