Visual Composition Slideshow - Anna Rasmussen


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A slideshow with references, talking about Elements and Principles of Design.

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Visual Composition Slideshow - Anna Rasmussen

  1. 1. Visual Composition By: Anna Rasmussen
  2. 2. Elements of Design: LineA line is a form with widthand length but no depth. You can have horizontal lines, vertical lines, or diagonal lines. Lines can show movement, suggest rhythm, create textural results, and can indicate emotional effects. By looking up element of design line.
  3. 3. Shapes can bebordered by lines andcan be defined bycolor, texture or tone.It can also suggestmovement or Shape (2D)emotions. The shapecan also be positive or Meaning the shapenegative. itself is the positive space, and the space surrounding the shape both inside, and out is the negative space. There are three types of shapes: Geometric, natural, and abstract.p.asp
  4. 4. Form can bemeasured top to Form (3D)bottom, side to side,and front to back.Form is also definedby light and dark.Form can be createdby joining two ormore shapestogether. Forms can also be illustrated or constructed. You can hold a form, walk around a form and in some cases walk inside a form. _shapes/revision/2/ form.html
  5. 5. Color has the ability to affect thehuman nervous system. Thereare different vocabulary wordsfor color, which are:• Hue• Value• Intensity• Monochromatic color• Analogous colors• Complementary colors Color Warm colors include: Yellows, red & orange. Cool colors include: Violet, blue and green. stylist/
  6. 6. TextureTexture is more or less thesurface quality of an object.Texture is created by varying thepattern of light and dark on thesurface. Textures can be rough,smooth, or a certain pattern. 243/ Element-of-Design-Texture
  7. 7. Depth (Perspective) • Size & Vertical Location o The easiest way to show depth is to vary the size of objects. They appear smaller when more distant, and larger when closer. • Overlapping o We see objects as further away when they’re covered by other objects in front of them.
  8. 8. Depth (Perspective) Continued… • Detail (Aerial or Atmospheric Perspective) o Atmospheric perspective uses color and value contrasts to show depth. Further away objects may fade away in the background, or simply just have less color to them. • Linear Perspective (Converging Lines) o All lines will converge on a common point on the horizon called the vanishing point. Artists use linear perspective to create a focal point for a picture.
  9. 9. Light Light and dark areas within an image provide contrast that can suggest volume. Light coming from behind a subject can form a silhouette resulting in object that is completely black against a lighter colored background.
  10. 10. Direction (Motion) Because we can’t legitimately show motion in a single picture, we have to rely on the direction of the person or object in a photo. • Anticipated Movement • Fuzzy Outlines • Multiple Images • Optical Movement • Optical Illusions • Rhythm and Movement
  11. 11. Direction (Motion) Continued…• Anticipated MovementLive things showed in an unstable position shows that movement is occurring.• Fuzzy OutlinesWhen an object moves past us at a very high speed, we see it as blurry, so when ablurry picture is taken of a moving object, we see it as motion.• Multiple ImagesShowing multiple overlapping images shows that the person has moved manytimes during the shot.
  12. 12. Directions (Motion) Continued…• Optical MovementIn optical movement your eyes are forced to move around the pictureto see all the different elements.• Optical IllusionThe way shapes are placed in a certain picture makes your eyes movearound as if something is moving when no motion is present.• Rhythm and MovementRhythm refers to the way your eye moves throughout a picture.
  13. 13. Mass (Visual Weight) Mass equals size. Each element within the design have their own mass relative to the whole piece. In this picture the leaves are In this picture the man’s face and thrown up into the air and how his muscles are flexing shows are being blown away by the that the weight is very heavy. wind showing that the leaves are very light. http://themangoandthejayhawk/1859059.aspx ve.html
  14. 14. Tone (Black and White)The various degrees of lightness ordarkness.• ShadeA color hue with black added• TintA color hue with white added• ToneA color hue with grey added• ValueThe degree of lightness or darkness incolors
  15. 15. Value (Color) Value refers to the relative lightness or darkness of a certain area. A light figure on a dark background will make the light figure center of attention; same goes for a dark figure on a light background. Areas of light and dark can also give a three-dimensional look. space.html
  16. 16. Space (Positive and Negative) Space includes the background, foreground and middle ground. It refers to the areas or distance around, between or within components of a piece. There are two types of space: • Positive • Negative Positive space refers to the space of the object itself, while negative space refersdesign/design-space/ to the space around and between the object.
  17. 17. Principles of Design: Balance• SymmetricalIn a design with only two elements they wouldalmost be identical or have nearly the same visualmass.• AsymmetricalOff-center; and mismatched number of differentelements. Balance the photo with many differentsmall elements. Radial Parts of the design must be arranged so that they are balanced across the width and length of the page. Typically radiate from or swirl around in a circular or spiral path. pictures/symmetrical/ topnotch-examples-of-mountain-photography/
  18. 18. Emphasis AKA: Dominance. Provides the focal point of the photo, and makes it stand out. By using: • Contrasting colors • Font • Image sizes • Etc…
  19. 19. Proportion (Scale) Refers to the relative size and scale of an object in a design. It is necessary to discuss proportion in terms of the context or standard used to determine proportions.
  20. 20. Repetition (Rhythm/Pattern)Newsletters, magazines, brochures, annual reports, and books often havemany visual elements:• Columns of texts• Headlines• Photos• Illustrations• Pull-quotes etc… When all the text in a given article has a consistent look, including column width, it enhances readability. images-that-feature-patterns-and-repetition and-principles-of-design/
  21. 21. • Proximity Unity Make the object appear to belong together, and group them closely together. • Repetition Repetition of color, shape, texture or objects can be used to tie a piece of work together. • Continuation Continuation of line, edge or direction from one area to another. inspirational-images-that-feature-patterns- and-repetition
  22. 22. Contrastmethods of creating When two elements are different. Common contrast: • Size • Color • Value • Type Adds interest to the page and provides a mean to show what’s important in the photo.http://www.brighthub.c tutorials/photography-tutorials/create-striking-photos-aphy/articles/954.aspx good-color-contrast/
  23. 23. Harmony Visually satisfying effect of combining similar, related elements. 9/09/principles-of-design- harmony.html25/4719151253/
  24. 24. Proximity Spacing items according to their relation to each other. Related items should appear closer together than items that are not related. 03/25/you-can-too-do-content- grouping-in-google-analytics/
  25. 25. Variety Color – Hue, value, saturation Value – Darkness, lightness, high-key, low-key, value contrast Texture – Rough, smoothTo change the character of an element, tomake it different.• Line – Thinness, thickness, value, color, angle, length• Shape – Size, color, orientation, texture and type