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Ez Line Up™Ruff 2

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Ez Line Up™Ruff 2

  1. 1. EZ Line UP ™ Sports Roster Sports Sponsorship Program 2007
  2. 2. Another Great Product From
  3. 3. What is a EZ Line UP ™ Sports Roster <ul><li>It is an dynamic new “easy to use” line up roster to list players and positions for baseball and softball teams </li></ul><ul><li>No need to reach for the old grease pen or paper anymore </li></ul>
  4. 4. EZ Line UP ™ Sports Roster Features <ul><li>Roster boards are available for all team sports </li></ul><ul><li>Color and shape options are unlimited </li></ul><ul><li>Position/Player Chips </li></ul><ul><ul><li>Moveable </li></ul></ul><ul><ul><li>Snug Fit </li></ul></ul><ul><ul><li>Easy to Label & Apply </li></ul></ul><ul><li>No assembly required </li></ul><ul><li>Scorekeeping and tracking space on board </li></ul><ul><li>Large area on back side of board to illustrate plays </li></ul>
  5. 5. EZ Line UP ™ Sports Roster Benefits <ul><li>Organizes team quickly and effectively </li></ul><ul><li>Effective display of line-up eliminates confusion and allows focus on play </li></ul><ul><li>Information is easily accessible to team members </li></ul><ul><li>Player/position attachment system keeps changes arranged and attached through inclement weather, sudden collisions and high impacts from balls </li></ul><ul><li>Stylish/effective design is attractive and adds to overall team appearance </li></ul><ul><li>Areas to write practice tips and reminders </li></ul><ul><li>Position chips help coach fill out official line-up sheet for game </li></ul><ul><li>Large illustration area on back of board offers &quot;play-at-a-glance&quot; </li></ul>
  6. 6. Babe Ruth League, Inc ® has teamed up with EZ Line Up™ Roster <ul><li>Babe Ruth League ® has chosen EZ Line Up™ Roster as their official roster board </li></ul><ul><li>We are looking for a partner in this venture </li></ul>
  7. 7. Babe Ruth League, Inc ® <ul><li>“ the premier amateur baseball and softball program in the world” </li></ul><ul><li>Millions of volunteer house make the program what it is today </li></ul><ul><li>Dedicated to the betterment of youth, while at the same time producing better players </li></ul><ul><li>From the first 10 league, it has grown to over 800,000 players on some 45,000 teams in more than 7,300 leagues over the past 50 years. </li></ul>“ Babe Ruth was a man who loved children and baseball; he could receive no greater tribute than to have a youth baseball program named after him.” Claire Ruth <ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  8. 8. Babe Ruth League, Inc ® <ul><li>Producing the pros of tomorrow graduates of the Babe Ruth League ® include: </li></ul><ul><ul><li>Cal Ripen, Jr. </li></ul></ul><ul><ul><li>Don Mattingly </li></ul></ul><ul><ul><li>Orel Herhiser </li></ul></ul><ul><ul><li>Otis Nixon </li></ul></ul><ul><ul><li>John Smoltz </li></ul></ul><ul><ul><li>“ Babe Ruth League takes great pride in naming its 12 and under division Cal Ripken Baseball. Cal Ripken Jr. and Babe Ruth League share a common vision – to provide every youngster the opportunity to play baseball and have fun. Teaching them to play the game “The Ripken Way” will assure us of these goals.” </li></ul></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  9. 9. Babe Ruth League, Inc ® Demographics <ul><li>7,315 Different Leagues </li></ul><ul><li>45,200 Different Teams in These Leagues </li></ul><ul><li>Over 140,000 Coaches </li></ul><ul><li>886,500 Individual Players (ages 5 – 18) </li></ul><ul><li>Over 1,775,000 Volunteers </li></ul><ul><li>Over 2,000,000 Players, Coaches and Volunteers </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  10. 10. The Winning Team! <ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  11. 11. FOR EXAMPLE <ul><li>Our special bulls-eye target is the sports-minded teen market,” said Chris Johnson, Coke’s brand leader for non-carbonated beverages. “They participate in sports at school and after school. They’re out and they’re active. When they need refreshment, they’ll choose Powerade over a thick fruit drink or milk.“ </li></ul>
  12. 12. Through our partnership, Powerade becomes the official sports drink for Babe Ruth Baseball!
  13. 13. Sales Opportunities <ul><li>Over 7900 Ballpark Concession Stands to exclusively sell Powerade </li></ul><ul><li>Retail sales through Babe Ruth’s Catalog and Online Store </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  14. 14. Advertising Opportunities <ul><li>Over 75,200,000 impressions of Powerade Logo/design on the EZ line-Up Board </li></ul><ul><li>Targeted audience of over 2,000,000 </li></ul><ul><li>Full Page ad in the babe Ruth Media Guide (distribution 50,000) </li></ul><ul><li>Powerade will be mentioned with a logo in an endorsement letter to all League Presidents </li></ul><ul><li>Powerade will be included in Promotional video distributed to every division </li></ul><ul><li>Babe Ruth baseball will be open to other co-op marketing opportunities </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  15. 15. Market Research Opportunities <ul><li>We have negotiated with Babe Ruth to allow you to do market research with this program </li></ul><ul><li>Coaches, concessions stand workers, players could be polled by Powerade to assess information to impact sales </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  16. 16. With the partnership, PowerAde will <ul><li>Supply the EZ Line-Up to 50,000 teams with in the Babe Ruth Leagues </li></ul><ul><li>Support set up of distribution channels for the concession stands to stock PowerAde </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  17. 17. EZ Line-UP makes Advertising Cents <ul><li>Babe Ruth league requires 50,000 EZ line-up for both baseball and softball </li></ul><ul><li>Cost of sponsorship is $8 per roster or $400,000 </li></ul><ul><li>$400,000/75,288,750 impressions = @ ½ a cent per impression </li></ul><ul><li>With this low cost you get national exposure, point of purchase display, retail sales and market research data. </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>
  18. 18. Profit Potential <ul><li>Break even @ $50 per concession stand </li></ul><ul><ul><li>$400,000/7900 concession stands ≈ $50 </li></ul></ul><ul><li>Some concessions stands make over 50k per year in sales </li></ul><ul><li>Babe Ruth Logo Here </li></ul><ul><li>Sponsor Logo Here </li></ul>

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