Better Bottle

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Better Bottle

  1. 1. Introducing the Better Bottle A better way
  2. 2. History <ul><li>Started as an idea around the dinner table </li></ul><ul><li>Told were never going to get a patent (Kimberly Clark) </li></ul><ul><li>A Decade in the Development </li></ul>
  3. 3. Some Ideas Along the Way
  4. 4. The Better Bottle <ul><li>It is as Simple as Gravity </li></ul><ul><li>The market has matured for a perfect launch – “right now” </li></ul><ul><li>It is Yours to Design the Application </li></ul>
  5. 5. Why the Better Bottle <ul><li>Better Technology </li></ul><ul><li>Better Function </li></ul><ul><li>Better Affordability </li></ul><ul><li>Better Way of Doing Things </li></ul>
  6. 6. Better Technology <ul><li>Internal Ramp System Provides Unique and Affordable Dispensing Efficiency </li></ul><ul><li>Silicon (i.e. Zel Valve) Closure Combination </li></ul><ul><li>Can be a System Set </li></ul><ul><ul><li>Whole system design </li></ul></ul><ul><li>Technology is Exclusively Yours for Eleven Years </li></ul>
  7. 7. Better Function <ul><li>Ease of Use for Customer Compared with Other Inverted Containers </li></ul><ul><ul><li>Base will support product better than inverted caps </li></ul></ul><ul><ul><li>The larger the container size – the better we become </li></ul></ul><ul><li>Results in Greater Customer Satisfaction </li></ul><ul><ul><li>doesn’t have to dispense and set bottle on same closure </li></ul></ul><ul><li>Efficient Cube Space </li></ul><ul><ul><li>in shipping and shelf applications </li></ul></ul>
  8. 8. Better Affordability <ul><li>Affordable: </li></ul><ul><ul><li>Blowing </li></ul></ul><ul><ul><ul><li>Bottle Costs Less (No double manufacturing) </li></ul></ul></ul><ul><ul><li>Assembly of the Bottle </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul><ul><ul><ul><li>Our stand gets built when the bottle does </li></ul></ul></ul><ul><ul><li>Closure (an example of a possible closure) </li></ul></ul><ul><ul><ul><li>Less than other inverted closures </li></ul></ul></ul>
  9. 9. A Better Way Over The Second Choice <ul><li>Expensive </li></ul><ul><ul><li>Make cap to stand on and have to put the silicone valve in </li></ul></ul><ul><li>Doesn’t Perform Well </li></ul><ul><ul><li>Tips easy </li></ul></ul><ul><ul><li>Have to open lid before dispensing and close lid after dispensing </li></ul></ul><ul><li>Inefficient cube space </li></ul>
  10. 10. Better Way <ul><li>Innovative </li></ul><ul><ul><li>Your customers demand this </li></ul></ul><ul><ul><ul><li>Packaging sells product </li></ul></ul></ul><ul><li>Inexpensive Exclusivity </li></ul><ul><ul><li>Market Segmentation </li></ul></ul><ul><ul><ul><li>What will make the customer choose you </li></ul></ul></ul><ul><li>Invigorating Design </li></ul><ul><ul><li>something completely new </li></ul></ul>
  11. 11. Interesting Possibilities <ul><li>Soaps, Shampoos, Toothpaste </li></ul><ul><ul><li>Crest Liquid Toothpaste </li></ul></ul><ul><ul><li>Shampoo </li></ul></ul><ul><ul><li>Shower Body Soaps </li></ul></ul><ul><li>Foods </li></ul><ul><ul><li>Log Cabin Syrup </li></ul></ul><ul><ul><li>Ketchup </li></ul></ul><ul><ul><li>Mayonnaise </li></ul></ul><ul><ul><li>Mustard </li></ul></ul><ul><li>Personal Care </li></ul><ul><ul><li>Lotions </li></ul></ul><ul><li>Industrial </li></ul><ul><ul><li>Hand Scrub </li></ul></ul><ul><ul><li>Car Wash Soap </li></ul></ul>
  12. 12. Why Now <ul><li>5 years ago – market was not mature </li></ul><ul><li>Previous Inverted Container Products Lack the Technology of the Better Bottle </li></ul><ul><li>Current Designs are easy to </li></ul><ul><ul><li>Easy to Tip Over </li></ul></ul><ul><ul><li>Double Manufactured Closures </li></ul></ul><ul><ul><li>Harder to use </li></ul></ul><ul><ul><ul><li>flip open the lid – no rapid pick up and put down </li></ul></ul></ul><ul><ul><li>Increased chance of product spillage </li></ul></ul><ul><ul><li>Lower cube efficiency </li></ul></ul>
  13. 13. Success <ul><li>With your: </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul><ul><ul><li>Marketing </li></ul></ul>

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