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Why iPad Owners Are Better Lovers

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Why iPad Owners Are Better Lovers

  1. Why iPad Owners  are Better Lovers or...... how to ensure people come to your BizCamp talk
  2. It's all lies I was going to talk about data driven decision making ( yawn ) Sorry  
  3. And then  this  happened
  4. Ooooops If someone tweets it then it must be real, right? The interwebs do not lie.
  5. So there is a lesson here apart from don't make up silly presentation names
  6. Words are powerful Words are not just  pixels on a screen Words are free (kind of) and that is important for startups  sex sells
  7. To be a successful startup entrepreneur, you must be able to write.
  8. Huh? Me no write so good! Oh, oh. Biz will fail. 
  9. Bullshit! Everyone can write well if they make it a priority. Sure, you're not Kurt Vonnegut. But no ones knows your story better than you. Even if you have to express your story  via a ghost writer, you are still a  writer and a story teller.
  10. Writing is a craft A craft can be learned  with practice and time . Take pride in your writing and words.
  11. But first, you need a content strategy <ul><li>Don't worry, that's just fancy talk for: </li></ul><ul><ul><li>think about what you write </li></ul></ul><ul><ul><li>where and when it's published </li></ul></ul><ul><ul><li>have a clear and consistent voice </li></ul></ul><ul><ul><li>regard words as important as the design of your logo and website </li></ul></ul><ul><ul><li>words build the identity of your company </li></ul></ul><ul><li>and if you know the core value of your business , you already know most of this. </li></ul>
  12. Lesson 1 3 essential elements of a good article
  13. SEDUCTION  
  14. REDUCTION less is more
  15. SUCTION  
  16. Nooooooooooooooooo! Learn to kill your darlings You will have what you think are some great ideas along the way. They start out so well. But then they go a bit astray and you have a weak ending.
  17. So , recognise when an article just isn't up to scratch and ditch it. Learn from it.
  18. Can we have some  proper writing tips please?
  19. Sure. No problem drumroll
  20. My 10 quick rules for writing * <ul><ul><li>Decide on a coherent voice and stick to it. </li></ul></ul><ul><ul><li>Convey one idea per article. More than one idea? Make it a series. </li></ul></ul><ul><ul><li>People remember and appreciate the simple stuff. </li></ul></ul><ul><ul><li>Writing simply does not make you look stupid. It's a real skill. </li></ul></ul><ul><ul><li>Syndicate and guest blog. Everyone else has more traffic than you. Be glad of it. </li></ul></ul><ul><ul><li>Publications are desperate for content. Don't be scared to approach them. </li></ul></ul><ul><ul><li>Understand what is news and what isn't and to whom. </li></ul></ul><ul><ul><li>There is no such thing as writing, just rewriting. </li></ul></ul><ul><ul><li>Say the important stuff at the beginning. You probably tend to save it until the end. </li></ul></ul><ul><ul><li>Subject yourself to an editor's knife from time to time. On your own website you write whatever you want. Try writing for someone else and see how they view your work. </li></ul></ul><ul><ul><li>Don't have too many rules. </li></ul></ul>* stolen  from other much smarter people 
  21. Time for the climax  
  22. Warning audience participation required
  23. Do you want to know why iPad owners are better lovers?  
  24. Let me hear you say,  &quot;Yes!&quot;
  25. Yes , Gilbert.  Yes , Gilbert,  Yeeeeeees
  26. The next 3 slides show what people think you need to be a good lover. They contain partial nudity and a moustache. If you get giddy at the sight of an ankle  please sit down.
  27. Some people think the secret is this. * full disclosure, this is not me * *
  28. Others think that the secret is this * full disclosure, this isn't me either *
  29. 9 out of 10 scientists agree this helps ;-) But it's still not the answer. * full disclosure, ok so that is me *
  30. These superficial perks are just the Google Ads of life.
  31. Everyone knows that this is biggest erogenous zone.
  32. To reach it, you need: WORDS and  TIME
  33. But what about the iPad? I'm getting there. Don't rush things.
  34. This gorgeous thing is Flipboard ( available for iPad )
  35. Learn from flipboard Your content is out of control Deal with it Benefit from it
  36. Look again, what do you see ?
  37. Can you see the seduction ? Can you see the reduction ? Thankfully there is no suction!
  38. Study what stands out, what catches your eye and then write like that. Better writing  = better business  = more time  = 
  39. Go home and play with words  
  40. Thank you I've been Gilbert  @blueclock You've been great Have fun and go home and write something this weekend.

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