How to implement Google Authorship - Blueclaw

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Blueclaw Media's SEO Consultant Matt Hall discusses how to implement Google Authorship.

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How to implement Google Authorship - Blueclaw

  1. 1. A Brief How To Guide –Google Author Rich Snippetby Matt HallSEO Consultant at Blueclaw
  2. 2. The Current Biggest Benefitof Authorship“By setting up your Author Rich Snippets, you’ll increase your CTR (some sites report a 20-30% increase in CTR) from SERP results” - Mike Arnesen (http://www.swellpath.com/2012/04/author-rich-snippets- google/)
  3. 3. How to Gain Authorship RichSnippet1. Create a Google+ Account2. Make sure the words ‘By Your Name’ appear on the page3. Go the Google+ Authorship page and sign up
  4. 4. How To Gain Authorship RichSnippet Cont…1. Make sure you have a Google+ account2. Link to your Google+ page from the webpage in the format: <a href=“google+profileurl?rel=author”>Fir st Name Last Name</a>3. Add a reciprocal in your contributor to section in Google+
  5. 5. The Final StepCheck using Google’s Structured Data Testing Tool
  6. 6. WordPress Plugins• Google Author Link – simply add the site to your contributor to section• Yoast’s Wordpress SEO plugin
  7. 7. • A more in-depth guide available on Blueclaw blog in the next few days – watch this space• Thanks!

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