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Reception theory

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Reception theory

  1. 1. ReceptionTheory
  2. 2. Stuart Hall- developed the theory for media texts Reception theory emphasizes the reader response from a text. It is a form of reader response literary theory that was developed in the 1960’s by Hans-Robert Jauss. Stuart Hall later developed it for media and communication studies and the theory is most influential from the 1980’s onwards.
  3. 3.  Stuart Hall’s approach to textual analysis is based on ‘negotiation’ and ‘opposition’. This means that texts do not have intrinsic meanings but instead have meanings encoded into them which are then decoded by the reader. The way a reader decodes a text is dependent on sociological factors such as age, past experiences and their own beliefs. The meaning of a text is therefore created through the relationship between the text and the reader.
  4. 4. They share a similar cultural background and will therefore decode texts differently to people from other cultural backgrounds. When a group of readers share a similar cultural background it is more likely that they will decode a similar meaning. If a reader has a different cultural background to the producer of a text the less likely it is they will decode the meaning that the producer intended. Producers can try to encourage readers to gather the intended meaning in their text by encoding it but it is still relative to the reader how they decode it.

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