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Emojis in Subject Lines

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Emojis in subject lines - to do or not to do? We answer your questions.

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Emojis in Subject Lines

  1. 1. Do you ❤️ Emojis
  2. 2. 🤔 Why emojis in subject lines? • About 2 percent of B2C emails use emojis in their subject lines • More and more emails are read on mobile devices • Subject lines on mobile devices are limited to 30 to 40 characters maximum • Emojis can help convey messages using less space SOURCE: HTTPS://WWW.SALESFORCE.COM/BLOG/2015/02/4-KEY-EMAIL-SUBJECT-LINES-TRENDS-FOR-2015.HTML
  3. 3. Benefits of emojis They also can be used to: – Express emotion 😀 😂 😡 – Gain a readers’ attention (the average person receives 20+ emails in their inbox each day) – 👏🤔 Increase open rates 56% (the numbers are across the board) SOURCE: HTTPS://WWW.CAMPAIGNMONITOR.COM/BLOG/EMAIL-MARKETING/2015/10/THE-REAL-SCOOP-ON-EMAIL-EMOJI-IN-SUBJECT-LINES/ HTTP://BLOG.CAMPAIGNER.COM/2016/06/EMOJIS-IN-EMAIL-SUBJECT-LINES-HIT-OR.HTML
  4. 4. Emoji best practices 👍🤔Use them sparingly ⚡️Flash sale on scarves You’re going to ❤️ these deals 👎🤔Use them appropriately 👻 Great deals on tombstones! 🤔Have you settled on a divorce attorney? SOURCE: HTTP://WWW.PINPOINTE.COM/BLOG/EMOJIS-IN-SUBJECT-LINES-7-FREQUENTLY-ASKED-QUESTIONS-ANSWERED HTTPS://BLOG.CRAZYEGG.COM/2015/08/14/EMOJIS-IN-EMAIL/
  5. 5. Emoji best practices 👍Be relevant 🚌 Back to school sale! 🎳 Third game is FREE! 👍Place emoji in the first 20 characters SOURCE: HTTPS://WWW.CAMPAIGNMONITOR.COM/BLOG/EMAIL-MARKETING/2015/10/THE-REAL-SCOOP-ON-EMAIL-EMOJI-IN-SUBJECT-LINES/ HTTPS://FULCRUMTECH.NET/RESOURCES/SYMBOLS-IN-SUBJECT-LINES/
  6. 6. Emoji best practices 👍Consider your brand (and its tone) 👍Consider your audience Age: Email subscribers age 45-64 found funny email subject lines more appropriate than younger generations Geography/Culture: Some emojis might not make sense or may even be offensive 👍Test!!! Run split (A/B) tests to gauge effectiveness SOURCE: HTTP://WWW.PINPOINTE.COM/BLOG/EMOJIS-IN-SUBJECT-LINES-7-FREQUENTLY-ASKED-QUESTIONS-ANSWERED
  7. 7. There are risks involved ⚖ Some email clients don’t support emojis SOURCE: HTTP://MYEMMA.COM/BLOG/ARTICLE/SHOULD-YOU-BE-USING-EMOJIS-IN-YOUR-SUBJECT-LINES HTTPS://BLOG.MAILCHIMP.COM/HOW-WE-SET-UP-EMOJI-SUPPORT-FOR-SUBJECT-LINES/
  8. 8. There are risks involved ⚖ SOURCE: HTTPS://BLOG.MAILCHIMP.COM/HOW-WE-SET-UP-EMOJI-SUPPORT-FOR-SUBJECT-LINES/ Emojis can take on a different appearance across clients
  9. 9. Questions ❓ 🔍 Thoughts Ideas 💡

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