1.
Why Short User Stories are a
Competitive Advantage
Allan Berger
Design & UX, Co-Founder & CCO

2.
Allan Berger
allanberger
allanberger.com
allan@blossom.io
Lean Product Management
@allanberger

3.
What is a user story?
Lean Product Management
@allanberger

4.
Competitive Advantage
Release earlier & often
Earlier market feedback
Iterate on learnings
Higher quality support & response times
Lean Product Management
@allanberger

5.
Dimensional Planning
How does it work?
Lean Product Management
@allanberger

6.
Dirt Road

7.
Cobblestone Road

8.
Asphalted Road

9.
Highway

10.
Example: Login Form
Dirt Road: Input Fields & Submit Button
Cobblestone Road: Autofill
Asphalted Road: Save Password
Highway: User Avatar
Lean Product Management
@allanberger

11.
Apply to multiple Areas
Content Marketing
Design & UX
Code
Feature Development
…
Lean Product Management
@allanberger

12.
Ask yourself if the effort is applicable
Is it worth it to build the Cobblestone Road now?
!
Shall we rather build a Highway Version of a
heavy used feature?
!
Do we need an Asphalted Road of this code part?
!
Does the customer gain benefit if we ship just
the Dirt Road now?
Lean Product Management
@allanberger

13.
Mindset to ship continuously
“
Would this version of the
product deliver more value to
the customer than the one
that’s currently live?
”
Lean Product Management
@allanberger

14.
Thank you
Lean Product Management
@allanberger