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Why Short User Stories are a
Competitive Advantage

Allan Berger
Design & UX, Co-Founder & CCO
Allan Berger

allanberger
allanberger.com
allan@blossom.io

Lean Product Management

@allanberger
What is a user story?

Lean Product Management

@allanberger
Competitive Advantage
Release earlier & often
Earlier market feedback
Iterate on learnings
Higher quality support & respon...
Dimensional Planning

How does it work?

Lean Product Management

@allanberger
Dirt Road
Cobblestone Road
Asphalted Road
Highway
Example: Login Form
Dirt Road: Input Fields & Submit Button
Cobblestone Road: Autofill
Asphalted Road: Save Password
Highwa...
Apply to multiple Areas
Content Marketing
Design & UX
Code
Feature Development
…

Lean Product Management

@allanberger
Ask yourself if the effort is applicable
Is it worth it to build the Cobblestone Road now?
!

Shall we rather build a Highw...
Mindset to ship continuously

“

Would this version of the
product deliver more value to
the customer than the one
that’s ...
Thank you

Lean Product Management

@allanberger
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Why Short User Stories are a Competitive Advantage and how they lead to Continuous Shipping

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Today’s product teams manage to radically reduce their development cycle times because of their habit of continuous integration & continuous deployment.

This slidedeck is about introducing a practical framework called "Dimensional Planning" on how to develop products early & often and eventually continuously.

Published in: Technology, Business

Why Short User Stories are a Competitive Advantage and how they lead to Continuous Shipping

  1. 1. Why Short User Stories are a Competitive Advantage Allan Berger Design & UX, Co-Founder & CCO
  2. 2. Allan Berger allanberger allanberger.com allan@blossom.io Lean Product Management @allanberger
  3. 3. What is a user story? Lean Product Management @allanberger
  4. 4. Competitive Advantage Release earlier & often Earlier market feedback Iterate on learnings Higher quality support & response times Lean Product Management @allanberger
  5. 5. Dimensional Planning How does it work? Lean Product Management @allanberger
  6. 6. Dirt Road
  7. 7. Cobblestone Road
  8. 8. Asphalted Road
  9. 9. Highway
  10. 10. Example: Login Form Dirt Road: Input Fields & Submit Button Cobblestone Road: Autofill Asphalted Road: Save Password Highway: User Avatar Lean Product Management @allanberger
  11. 11. Apply to multiple Areas Content Marketing Design & UX Code Feature Development … Lean Product Management @allanberger
  12. 12. Ask yourself if the effort is applicable Is it worth it to build the Cobblestone Road now? ! Shall we rather build a Highway Version of a
 heavy used feature? ! Do we need an Asphalted Road of this code part? ! Does the customer gain benefit if we ship just the Dirt Road now? Lean Product Management @allanberger
  13. 13. Mindset to ship continuously “ Would this version of the product deliver more value to the customer than the one that’s currently live? ” Lean Product Management @allanberger
  14. 14. Thank you Lean Product Management @allanberger

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