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How to build Products People Love - Jobs to be Done 101


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Brilliant product and service innovations come up every day. Understanding the job a product or service gets hired for by customers helps to create better products for certain customer situations. Make your product or service most valuable. Make your customers successful.

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Published in: Business

How to build Products People Love - Jobs to be Done 101

  1. 1. Jobs to be Done How to build Products People Love
  2. 2. Do you provide a product or service?
  3. 3. What job are people hiring it for?
  4. 4. What job is the customer trying to get done?
  5. 5. Theodore Levitt “People don’t want a quarter-inch-drill. They want a quarter-inch-hole.” Photo credit
  6. 6. Henry Ford “If I had asked people what they wanted, they would have said faster horses.” Photo credit
  7. 7. “People don’t want a TV. They want entertainment.” Hutch Carpenter Photo credit
  8. 8. Clayton Christensen “People hire a product or service to get the job done.” Photo credit
  9. 9. How does your product SUPERPOWER your customers?
  10. 10. How does your product help people get better at X?
  11. 11. Source:
  12. 12. Help customers advance their skills in the context of your product.
  13. 13. Customers buy a camera …
  14. 14. … to take great pictures.
  15. 15. Help customers advance their photo skills.
  16. 16. Make the customer awesome.
  17. 17. Focus on motivation and context of a customer’s action.
  18. 18. Source
  19. 19. Improve people’s lives.
  20. 20. ❤ @allanberger