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How to create Products that People want


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Creating products people want is incredibly hard. This is a brief presentation on a concept called "jobs to be done" by Clay Christensen

Published in: Design, Business, Technology
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How to create Products that People want

  1. 1. How to create Products People want … Thomas Schranz CEO & Product at Blossom
  2. 2. Who is this Guy?
  3. 3. Rich Paret / Director of Engineering at Twitter “Blossom keeps it simple and lets us focus on the work. Great integration with Hipchat as well!” Agile Project Management
  4. 4. Product Super Powers
  5. 5. “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” —Theodore Levitt
  6. 6. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu
  7. 7. Seasons Episodes Stories
  8. 8. Seasons (Quarters?) Episodes (not “Sprints”) (Job-) Stories
  9. 9. Seasons Episodes Stories
  10. 10. Product Super Powers
  11. 11. Lean Product Management @blossom_io _ _tosh Get in touch …