It is a 150 point project, not 100 as in the previous
Proposal – 65 points
Presentation evaluation – 60 points
Proposal design – 10 points
Group member evaluation – 10 points
Peer review – 5 points
Specifics on point breakdown: on Blackboard
Course Module 12 – Planning a Project Assignment:
VCT 2040 PAPA Information Sheet.doc
Dates to Remember
Final Project Due: Friday, December 10 at midnight
Peer Evaluations: Will be completed the week of
Project Manager – Progress Reports
Friday, November 19
Friday, December 3
Friday, December 10
Assessment (15 points) - Statement of the problem, industry research,
purpose of the proposal
What problem are you going to solve?
What benefits can you offer?
Industry research – Example – 2 major competitors, dollar
Proposed Solutions (15 points) - Selected media, goals
and objectives, mind map of your ideas for the client
How are you going to do it?
What exactly will you provide?
Clear set of direct benefits the client will receive by
What is your unique selling point, or USP?
What is the benefit of choosing your team to complete
this project over the other teams’ proposals?
Timeline – Work
Breakdown Structure (10
When will you
complete the work?
What will be done and
When do you need the
client to react to keep
the project moving
Budget (5 points) - This is the quote for your work.
Research the industry and what the going rates are in
How will you indicate the approval points and sign-off
How much will you charge?
Do you have a payment schedule?
How are you protecting your business with terms and
Meet the Team (5 points) - Work Examples of the
team, Resumes of the team,
biographies/qualifications (3-5 sentences) , include
your title within the group.
How will you demonstrate that you can deliver what
Differentiate yourself from the competition.
Demonstrate your expertise.
Evaluation (5 points)
How would the group evaluate the success of the work
Sources of Information (5 points)
List resources you used for your research and audience
analysis in APA format.