Thank  You  Videos  and  
Other  Visual  Ways  to  
Show  Your  Donors  Love  
Kivi  Leroux  Miller  
6/5/14  
1pm  EDT
He...
Your  Presenter
3
Kivi  Leroux  Miller  
@kivilm  
kivi@ecoscribe.com
Fb.com/nonprofitmarketingguide
What’s  Your    #1  Question  About  Thank  You    
Videos  or  Graphics?
Why  Visual?  
!
Remember  Your  
Marketing  Basics  .  .  .  
Who  are  you  thanking?
What’s the message
you want them to
remember after
seeing it?
Where  will  this  visual

be  shared?
Video
Youtube.com/nonprofits
see3.com/intofocus
animoto.com/cause
Youtube.com/kivilm
Thank  You  For  
____________
Thank  You  Video  Model  #1
The  Bray  Says  Thank  You,  2012  (2:27)
Because  of  You,  First-­‐
Person  
Accomplishments
Thank  You  Video  Model  #2
Multiple  Readers  
with  Key  Phrase  
Repetition
Thank  You  Video  Model  #3
“Thank  You  from  the  Nature  Conservancy,”  2012  (0:50)
Physically  
Spelling  It  Out
Thank  You  Video  Model  #4
A  Few  Quick  Pointers  .  .  .  
• What  do  we  see?  What  do  we  hear?  
• Keep  it  to  one  minute,  two  tops.  
...
Graphics
A  Few  Quick  Pointers  .  .  .  
• Gratitude  at  a  glance  is  the  goal!  
• Build  into  your  campaign  plan  from ...
Chat  in  Your  Final  Questions  Now
Kivi  Leroux  Miller  
@kivilm  
kivi@ecoscribe.com
Fb.com/nonprofitmarketingguide
!
Weekly  Webinars  
!
100%  free,  100%  educational!
https://bloomerang.co/resources/webinars
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
Thank You Videos and Other Visual Ways To Show Your Donors Love
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Thank You Videos and Other Visual Ways To Show Your Donors Love

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You know how important it is to respond to each gift with a personalized thank you letter. But you also know that you need to show your donors love throughout the year too. Many nonprofits are successfully using video, share graphics on social media, and other visuals like infographics, to say Thank You! in a more compelling and public way.

During this webinar, we’ll take a look at how you can capitalize on the power of the visual Thank You too! We’ll analyze several real-world examples and break down what’s working and what’s not, so you can learn how to create fantastic thank you visuals yourself.

During this nonprofit webinar, we’ll look at examples of videos, graphics, infographics, and other visuals that say Thank You to donors and other supporters.

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Thank You Videos and Other Visual Ways To Show Your Donors Love

  1. 1. Thank  You  Videos  and   Other  Visual  Ways  to   Show  Your  Donors  Love   Kivi  Leroux  Miller   6/5/14   1pm  EDT Here early? Go watch the videos – we sent you several links in an email.
  2. 2. Your  Presenter 3 Kivi  Leroux  Miller   @kivilm   kivi@ecoscribe.com Fb.com/nonprofitmarketingguide
  3. 3. What’s  Your    #1  Question  About  Thank  You     Videos  or  Graphics?
  4. 4. Why  Visual?   ! Remember  Your   Marketing  Basics  .  .  .  
  5. 5. Who  are  you  thanking?
  6. 6. What’s the message you want them to remember after seeing it?
  7. 7. Where  will  this  visual
 be  shared?
  8. 8. Video
  9. 9. Youtube.com/nonprofits
  10. 10. see3.com/intofocus
  11. 11. animoto.com/cause
  12. 12. Youtube.com/kivilm
  13. 13. Thank  You  For   ____________ Thank  You  Video  Model  #1
  14. 14. The  Bray  Says  Thank  You,  2012  (2:27)
  15. 15. Because  of  You,  First-­‐ Person   Accomplishments Thank  You  Video  Model  #2
  16. 16. Multiple  Readers   with  Key  Phrase   Repetition Thank  You  Video  Model  #3
  17. 17. “Thank  You  from  the  Nature  Conservancy,”  2012  (0:50)
  18. 18. Physically   Spelling  It  Out Thank  You  Video  Model  #4
  19. 19. A  Few  Quick  Pointers  .  .  .   • What  do  we  see?  What  do  we  hear?   • Keep  it  to  one  minute,  two  tops.   • Upbeat  music  and  pace  is  a  must!   • Fine  to  combine  stills  and  live.   • Consider  multiple  voices.
  20. 20. Graphics
  21. 21. A  Few  Quick  Pointers  .  .  .   • Gratitude  at  a  glance  is  the  goal!   • Build  into  your  campaign  plan  from   the  start.     • If  a  full  infographic,  give  the  eye  a   path  to  follow.
  22. 22. Chat  in  Your  Final  Questions  Now
  23. 23. Kivi  Leroux  Miller   @kivilm   kivi@ecoscribe.com Fb.com/nonprofitmarketingguide
  24. 24. ! Weekly  Webinars   ! 100%  free,  100%  educational! https://bloomerang.co/resources/webinars

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