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How Nonprofits Can Run an Online Event And Engage More People Virtually

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https://bloomerang.co/resources/webinars/

Are current news stories threatening your real-life events? Nikki Bell and Simon Scriver will take you through the steps and learnings of developing online engagement events.

Published in: Government & Nonprofit
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How Nonprofits Can Run an Online Event And Engage More People Virtually

  1. 1. How to Run an Online Event And Engage More People Virtually Nikki Bell Simon Scriver Fundraising Everywhere
  2. 2. Why? ● Larger Audience ● Unlimited Capacity ● Greater Lead Generation and Calls-To-Action ● More Accessible ● Additional Sponsorship ● Recorded Content to Repurpose ● Position Yourself As Host ● Additional material can be broadcast ○ Speaker interviews ○ Virtual Q&As ○ Bonus downloads ○ Future possibilities? fundraisingeverywhere.com
  3. 3. What events are you planning to host online in the next few months? fundraisingeverywhere.com
  4. 4. Fundraising Events ● Gala auctions ● After-parties ● Coffee mornings ● Live-streams ● Round tables ● Quiz ● Physical Events ● Storytelling ● Information ● Advice and Learning fundraisingeverywhere.com Plug into embedded tech like GivePenny & Facebook Donate to streamline your ask
  5. 5. Speakers and Hosts ● Access New People ● Find people with a large audience - use influencers ● Pay or don’t pay ● Start with those you know ● Opportunity for donors to know your staff better than ever fundraisingeverywhere.com
  6. 6. Do you already film content at your charity? fundraisingeverywhere.com
  7. 7. Filming ● Live or pre-recorded ● Keep editing to a minimum ● Person talking to camera ● Lighting ● Sound quality ● Coach speakers and test run ● Leave space for branding and video fundraisingeverywhere.com
  8. 8. Subtitles ● 90% watch without sound ● Accessible and a right ● Live vs pre-recorded ● $1-4 per minute ● YouTube / Robots / Dictation ● Clean up ● Multi-lingual fundraisingeverywhere.com
  9. 9. Platform ● Facebook Live ● Twitch ● Twitter / Periscope ● LinkedIn ● YouTube ● Zoom / Whereby ● Multiple locations (Restream) ● Your own website ● Fundraising Everywhere fundraisingeverywhere.com
  10. 10. Sell Tickets ● Free vs Paid vs Mix ● Deadlines and early birds and early incentives (no capacity so no urgency) ● Eventbrite / Your Own E-commerce ● Percentage or fixed fee ● Always harder to sell tickets than you think - half your goal! fundraisingeverywhere.com
  11. 11. Interact ● More Interactive = Keep Viewers ● Contests ● Questions ● Sharing ● Bring them in ● Pop ups ● A Host ● Private chat ● Watch Parties ● Surprise and Delight fundraisingeverywhere.com
  12. 12. Problems ● Expect problems ● Pre-record ● Prepare image, email and social notifications ● Let them know where to look beforehand ● Have recordings and alternative site ready to go fundraisingeverywhere.com
  13. 13. Call-to-Action ● Videos ● Captions ● Buy tickets / donate / share ● Chatbox ● Email ● Link to FB donate to streamline your fundraising ● External? fundraisingeverywhere.com
  14. 14. Follow Up ● Send video recordings after the event ● Send bonuses ● Call to action ● Regular video content between events ● Host Online fundraisingeverywhere.com
  15. 15. Thank You! hello@fundraisingeverywhere.com Nikki Bell @CharityNikki Simon Scriver @ToastFundraiser Use BLOOMERANG for €20 off

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