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How Nonprofits Can Powerfully Use Storytelling NOW!

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https://bloomerang.co/resources/webinars/

Lori L. Jacobwith will show you how to choose and craft powerful stories to inspire giving & engagement, even if donors can’t give today.

Published in: Government & Nonprofit
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How Nonprofits Can Powerfully Use Storytelling NOW!

  1. 1. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 1 How to Powerfully Use Stories NOW Here We Are
  2. 2. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 2 Thank you for YOUR Work What Are You Looking For? Type in One Thing You’re Here to Learn TodayType in One Word to Describe Your Mission
  3. 3. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 3 Lori L. Jacobwith • Fundraising Culture Change Expert & Master Storyteller • Helped NPOs raise $350 million from individual donors…And counting • Named one of America’s Top 25 Fundraising Experts • Speaker & Trainer - 500,000+ people & 4500+ organizations Lori Jacobwith – Ignited Fundraising @LJacobwith www.ignitedfundraising.com Pivot Image source: Imagine Museum
  4. 4. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 4 Pivot Fundraising bit.ly/pivotfundraising Pivot Fundraising - Lori’s Definition Conversations, actions & movements fundraisers make, with grace & ease, to raise money in a previously unimaginable direction.
  5. 5. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 5 Ours is not the task of fixing the entire world all at once, but of stretching out to mend the part of the world that is within our reach. Any small, calm thing that one soul can do to help another soul, to assist some portion of this poor suffering world, will help immensely. Dr. Clarissa Pinkola Estés Image Source: Clarissa Pinkola Estés Facebook “ It is not given to us to know which acts or by whom, will cause the critical mass to tip toward an enduring good. What is needed for dramatic change is an accumulation of acts, adding, adding to, adding more, continuing. We know that it does not take everyone on Earth to bring justice and peace, but only a small, determined group who will not give up during the first, second, or hundredth gale.” Dr. Clarissa Pinkola Estés “
  6. 6. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 6 Today  Donor Attitudes  WHY We Use Storytelling  What Stories Work Best?  Crafting a Story to Inspire  Reminders & Examples  Wrap Up + Q & A
  7. 7. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 7 Donor Attitudes
  8. 8. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 8 Image Source: Mark Phillips BlueFrog Dispel Myth’s • Fully Funded by Government • Clients Only Need You One Time • We Don’t Need You Right Now… • Your Mission is Less Important Right Now. • What Else?
  9. 9. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 9 “Support Moves Toward Boldness & Clarity Of Communication” ~ Lynne Twist Our Job…Now More Than Ever
  10. 10. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 10 Why We Use Storytelling Donors Want to Know What More There is to Do
  11. 11. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 11 Put a Face On What I Make Happen Image Source: Vox Lauren A. Little/MediaNews Group/Reading Eagle via Getty Images I want to FEEL MY Impact AND Share “What it Takes” to Make it Happen We “THINK” in Story Every decision we make is based on a story we tell ourselves If we don’t feel something we can’t make a decision
  12. 12. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 12 Conventional Wisdom Uniting Both Minds
  13. 13. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 13 Brain Tension Story from SWITCH Source: The Happiness Hypothesis by Jonathan Haidt A Story is a Mission Moment Lori’s Definition: “A short, inspirational, example of how your donor’s contribution is making an impact.” About a “real” person. Image Source: Indiana Historical Society - Facebook
  14. 14. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 14 Mission Moments Create Unforgettable Emotional Connections and Empathy Empathy Creates Connections
  15. 15. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 15 Sympathy Creates Distance What Stories Work Best?
  16. 16. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 16 A Story That Builds Community Share These Stories • Beneficiaries • Staff • Donors • Wins, Contributions, Updates • Volunteers Doing Amazing Things • And for Goodness Sake… Image Source: Wheeler In the Sky – Facebook video from Jack Black
  17. 17. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 17 Share Your Money Story Beneficiaries Image Source: VOANLA
  18. 18. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 18 Staff Stories Image Source: KCRA 3 News Sacramento Image Source: CASA LA - Instagram
  19. 19. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 19 Wins, Contributions, Updates Image Source: Wheeler In the Sky – Facebook video from Jack Black Volunteer News
  20. 20. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 20 Money Story Update Image Source: VOANLA
  21. 21. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 21 Clear Money Stories  Explain How We Help One Person  Show Progress to Next $ Milestone  Inform About “What It Takes” Financially  Inspire, are Specific, & Relationship-Building
  22. 22. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 22 Money Story The gap between where you are today in reaching your annual fundraising goal vs. the amount you’ve raised so far this year. Crafting a Story to Inspire
  23. 23. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 23 Engage Both Head & Heart Head & Heart Put a Face On What I Make Happen AND Share What it Takes to Make That Impact Image Source: Give Literacy
  24. 24. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 24 Stories are up to 22 times more memorable than just statistics* *Source: Ohio State University Study Conflict is the Oxygen in a Story
  25. 25. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 25 Using Stories More Than Once Help Donors Connect to Their Impact Over Time Craft Your Mission Moment Story 1. Flesh out Details 2. Include Measurable Results 3. Don’t Forget to Include Transformations 4. Thoughtfully Choose Your Words 5. Use the Framework 6. Share Same Mission Moment in Multiple Ways
  26. 26. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 26 Story Framework Let me tell you about… [Insert name] had a life of… Here’s why and how [name] found their way to us… eBook: Boring2Brilliant.com Story Framework Here’s how [name] felt... What [name] accomplished due to our [program name]… And because of [examples of your work] [name] is now… eBook: Boring2Brilliant.com
  27. 27. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 27 Really Simple Framework “Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” ~ Indian Proverb
  28. 28. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 28 Reminders & Examples Image Source: Mark Phillips BlueFrog
  29. 29. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 29 Fear Makes Bad Fundraising April 27 Prior to May 6 Event Image Source: Heart of Dance
  30. 30. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 30 Center for Victims of Torture WHO is the story about in this Welcome email? Grand Canyon Conservancy
  31. 31. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 31 Upstream Arts
  32. 32. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 32 Upstream Arts Heart of Dance - Virtual
  33. 33. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 33 Beneficiary Update & Thank
  34. 34. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 34 Type In and Share • What did you learn? • What will you DO differenty?
  35. 35. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 35 Lori Jacobwith – Ignited Fundraising @LJacobwith Fire Starters Blog Free Resources Resources & Staying Connected Lori L. Jacobwith Master Storyteller & Fundraising Culture Change Expert IgnitedFundraising.com Questions?
  36. 36. How to Powerfully Use Storytelling NOW Bloomerang 2020 ©2020 Ignited Fundraising™ 36 Thank You!

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