2. Introductions
Frank Mumford, CFRE
Account Executive

3. Todays Agenda
Recap of 2022
Five tips for a great year-end
Technology to make things easier
Questions & insight
1.
2.
3.
4.

4. How did 2022 go?

7. QUESTION:
What do your
numbers look like?

8. 2022 donor retention for first-time
donors was 19%.
Bloomerang - 4 Strategies to Retain Your #GivingTuesday Donors

9. 2022 donor retention for
all donors was 42.6%.
AFP Fundraising Effectiveness Project

10. Compare year over year
#1

11. Things to compare
Long lapsed donors
Gift dates of previous donation
Stock vs Cash vs Card vs DAF
Gift size
Gift designation

12. Things to compare
Long lapsed donors
Gift dates of previous donation
Stock vs Cash vs Card vs DAF
Gift size
Gift designation

13. Things to compare
Long lapsed donors
Gift dates of previous donation
Stock vs Cash vs Card vs DAF
Gift size
Gift designation

14. Things to compare
Long lapsed donors
Gift dates of previous donation
Stock vs Cash vs Card vs DAF
Gift size
Gift designation

15. Things to compare
Long lapsed donors
Gift dates of previous donation
Stock vs Cash vs Card vs DAF
Gift size
Gift designation

16. Automate as much as possible
#2

17. WHO LIKES
LOGGING
ACTIONS?

19. Gravyty Platform & AI

20. What is Raise?
AI-powered fundraising
Strategic + Targeted outreach Personalize donor
communications
Intelligent travel planning
Move donors through pipeline
Improve plan execution
Automate record keeping
Boost fundraiser capacity with
increased efficiency
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21. What is Gratavid?
Personalized video messaging platform
Easily record videos from any device
Quickly request videos by email or text
Generate, edit and translate closed
captions
Combine multiple videos into
impactful reels
Analytics to understand video impact
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22. Integration with Bloomerang

23. 6+ hours
time saved per week if repetitive aspects of your job was automated
McKinsey Global Institute

24. Personalize
#3

25. of donors would give 10% more , and
62% millennials would
CharityDigital - Why personalisation is the key
to successful digital fundraising
44%

26. 71%
of donors said personalization makes them feel more engaged
The nonprofit Times-Donor Loyalty Study

27. Make sure you ask
#4

28. The
problem
faced

30. Determining what to ask

31. Making the ask
personal
Determine their impact
Utilize technology
Personalize your approach
Engage donors around specifics
Use video to break through the
clutter

32. Making the ask
personal
Determine your impact
Utilize technology
Personalize your approach
Engage donors around specifics
Use video to break through the
clutter

33. Making the ask
personal
Determine your impact
Utilize technology
Personalize your approach
Engage donors around specifics
Use video to break through the
clutter

34. Making the ask
personal
Determine your impact
Utilize technology
Personalize your approach
Engage donors around specifics
Use video to break through the
clutter

35. Making the ask
personal
Determine your impact
Utilize technology
Personalize your approach
Engage donors around specifics
Use video to break through the
clutter

36. Show don’t tell
#5

37. WHY DONORS STOP GIVING
ORGANIZATION DID
NOT COMMUNICATE
IT'S EFFECTIVENESS
#1

38. RECEIPT OR A
THANK YOU?

41. SHOW,
DON'T TELL

42. Popvideo - Why Video Content Has the Highest Retention Rate
Viewers retain 95% of a message when
they watch it in a video, compared to
10% when reading it in text.

43. One minute of video is
worth 1.8 million words.
Sprout Video - The Psychology of Video

44. Bring human connection
to a digital world.
Gratavid's Mission

46. would definitely or probably give
again to a charity that provided
a prompt and personal thank you
Donor-Centered Fundraising, Penelope Burk
93%

47. Outreach options
IMPACT
TIME IT TAKES
Personalized Email
Phone call
Handwritten card

48. Outreach options
IMPACT
TIME IT TAKES
Personalized Email
Phone call
Handwritten card
Personalized
video

49. Donor Pipeline Survey

50. Send Me A Sample

51. In conclusion
Get started now Determine how you
can share
impact and share
stories
Personalize your
communication

52. Q&A

53. Thank you.
Frank.Mumford@Gravyty.com
LinkedIn: linkedin.com/in/frank-mumford