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Emails Part 1 .pdf

10/17 Bloomerang Academy webinar slides

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Welcome to
Bloomerang Academy
Thank you for joining us!
Drop into the chat and tell us where you are joining us from
and what the weather is like where you are!
Ask questions
Live Transcript
Share ideas
Housekeeping
Housekeeping
We will share the slides and recording of this session with you via
email later today.
Dial in audio access: +1 669 900 6833
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!
Creating Emails Part 1
What will we cover
today?
● Set your organization up for successful email
communication
○ Understand what an SPF record is and how it
pertains to Bloomerang
○ Have reasonable expectations for a good
deliverability rate and sending reputation
○ Verify your Organization Settings
○ Use best practices for Email Interests
● Gain a solid foundation to begin creating emails in
Bloomerang
○ Understand how email templates function
○ Choose appropriate filters
○ Understand your template-specific settings
○ Familiarize yourself with basic design options
○ Know what sending options are available
Set Your Organization Up
for Successful Email
Communication

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Emails Part 1 .pdf

  • 1. Welcome to Bloomerang Academy Thank you for joining us! Drop into the chat and tell us where you are joining us from and what the weather is like where you are!
  • 3. Housekeeping We will share the slides and recording of this session with you via email later today. Dial in audio access: +1 669 900 6833 Any questions we are not able to answer live or in the Q&A will be addressed after the session via a follow-up. If you need further assistance, please reach out to support@bloomerang.com. Our support team is amazing!
  • 5. What will we cover today? ● Set your organization up for successful email communication ○ Understand what an SPF record is and how it pertains to Bloomerang ○ Have reasonable expectations for a good deliverability rate and sending reputation ○ Verify your Organization Settings ○ Use best practices for Email Interests ● Gain a solid foundation to begin creating emails in Bloomerang ○ Understand how email templates function ○ Choose appropriate filters ○ Understand your template-specific settings ○ Familiarize yourself with basic design options ○ Know what sending options are available
  • 6. Set Your Organization Up for Successful Email Communication
  • 7. SPF
  • 8. What is SPF? Sender Policy Framework is a protocol designed to restrict who can use an organization's domain as the source of an email message. SPF blocks spammers and other attackers from sending email that appears to be from a legitimate organization. To send from your domain in Bloomerang, you need to authorize Bloomerang to send emails on your behalf.
  • 9. The Car Analogy Your email messages are like your passengers. They have places to go and people to see! Bloomerang is like your car. It’s how your emails are going to get from Point A to Point B. Your vehicle registration is like your SPF record. If you don’t have it, you’re going to get in trouble and have a hard time reaching your destination! You want to authorize Bloomerang to send emails on your behalf. Emails Bloomerang SPF Record
  • 10. Do I have to set up my SPF record? No, but it is highly recommended for optimal deliverability (just like it is highly recommended to register your vehicle in our analogy). If your domain does not have an SPF record OR if Bloomerang detects that you haven’t added our email provider to your existing SPF record, we will send your email from the Bloomerang Mailman domain instead which already has an SPF record set up. This will appear like “orgname@mailman.bloomerang-mail.com” in your recipients’ inboxes. Set Up SPF This is the Knowledgebase article which can walk you through the process of setting up your SPF. Check it out!
  • 11. This depends on your domain name provider, also known as your web host. ● Don’t know who your web host is? Find it here. ● Need help editing your SPF record within your web host? Find guides here. ● Comprehensive Bloomerang help documentation can be found here. How to Add or Update Your SPF Record Stuck or confused? Our Support Team will be happy to offer as much guidance as they can!
  • 13. There is no such thing as 100% deliverability. Not all of your emails will reach their target destinations and that’s okay. An acceptable deliverability rate is considered to be about 80% or higher. An EXCELLENT deliverability rate is considered to be above 90%.
  • 14. The importance of a good sending reputation If your domain has a poor sending reputation (even if you have an SPF record set up), your recipients’ spam filters are less likely to let your emails in. Your reputation is based on the number of messages marked as spam or sent to bad email addresses.
  • 15. How to foster a good sending reputation ● Only send relevant information to your constituents. ● Avoid an overabundance of images and links. ● Honor unsubscribes and don't opt constituents back into your lists. ● If an email fails to reach its target destination, do not continue trying to send to that email address.
  • 17. To access in Bloomerang: ● Click “Settings” ● Click “Organization” This information will appear at the bottom of your mass emails. It is required by law.
  • 19. ● To access: ○ Click “Emails” ○ Click “Delivery Settings” ○ Click “Email Interests” ● Tailor your interests to your organization ● This will be displayed to constituents when deciding which emails they want to receive Give your constituents the tools they need to maintain sustainable engagement.
  • 20. What does the constituent see? Email interests should be clearly defined and easy for your constituents to interpret. Select email interests with intent when sending emails or your constituents are likely to just opt out entirely.
  • 21. Questions? Let’s go into the database!
  • 22. Gain a Solid Foundation to Begin Creating Emails in Bloomerang
  • 23. Start with a template or a copy of a previous email
  • 24. You will find tabs for Design, Filter and Details. Let’s start with Details. Under Details, the left side is internal. The right side is what constituents will see. Click SAVE.
  • 25. Design is where the magic happens! You can make all kinds of amazing changes here. We will cover design more in Emails Part 2.
  • 26. Filter is where you decide who will receive this email. You can include or exclude constituents based on certain criteria.
  • 27. Do a Readability Test and Send a test email and TEST YOUR LINKS!!!
  • 29. Send now OR schedule for later!
  • 32. Questions? Let’s go into the database!
  • 34. Resources Knowledgebase Set Up SPF Set Up for Bloomerang Emails Email Interests Edit Email and Letter Details Edit Email Structure and Settings Track and Report on Emails
  • 35. Thank you for attending! Visit our website to see more upcoming Bloomerang Academy webinars!