AFP National 2013 Presentation

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  • Revolutionary change is needed!
  • Donor Engagement
  • AFP National 2013 Presentation

    1. 1. Next Gen Database/CRMEnables Fundraising Best PracticesDonor Retention/Donor CommunicationsExtreme Ease of UseRelentless Focus on Results, not FeaturesLeading a “Revolution of Change”
    2. 2. The ProblemHow many of you use a donor database?What percent of the product do you use?@bloomerangtech | 2
    3. 3. The ProblemHow many of you use a donor database?What percent of the product do you use?@bloomerangtech | 3• Majority of NPO’s Use Less Than 20% of TheirDatabase’s Functionality• Large Amounts of Features = Complexity• Database Complexity Keeps Fundraisers Out
    4. 4. @bloomerangtech | 4
    5. 5. 1. Game Changing Ideas2. Strong & Respected Leaders3. Relentless Execution@bloomerangtech | 5Revolutionary Change Comes From?
    6. 6. Game Changing Idea:• No training required• Anyone can use@bloomerangtech | 6
    7. 7. Game Changing Idea:• No training required• Anyone can use• Bring BEST practices to life@bloomerangtech | 7
    8. 8. Game Changing Idea:• No training required• Anyone can use• Bring BEST practices to life• Focus on core functions only@bloomerangtech | 8
    9. 9. Net Result:• All fundraisers use the database@bloomerangtech | 9
    10. 10. Net Result:• All fundraisers use the database• Everyone using a database equals…@bloomerangtech | 10
    11. 11. Net Result:• All fundraisers use the database• Everyone using a database equals…FUNDRAISING SUCCESS!@bloomerangtech | 11
    12. 12. STRONG &RESPECTED LEADERS:Dr. Adrian SargeantBloomerang Chief ScientistProfessor of Fundraising at the Center onPhilanthropy at Indiana University holdingwhat is presently the world’s only endowedchair in that discipline.Top 10 Most Influential People in FundraisingRenowned expert on Donor Retention andDonor Loyalty@bloomerangtech | 12Mr. Tom AhernBloomerang DonorCommunications Head CoachOne of the world’s top authorities on donorcommunicationsAuthor of 4 books on Donor CommunicationsWinner of 3 prestigious international IABC GoldQuill awards
    13. 13. FEP DATA:Nearly SIX out of every TEN Donorsfrom the previous year did NOTdonate at all the next year!@bloomerangtech | 13
    14. 14. @bloomerangtech | 14“A 10% improvement inretention can double theLIFETIME value of yourdonor database!”- Dr. Adrian Sargeant, BloomerangChief ScientistDONOR COMMUNICATION BEST PRACTICES
    15. 15. @bloomerangtech | 15
    16. 16. @bloomerangtech | 16
    17. 17. Automatic Engagement Factors@bloomerangtech | 17• Recency and pattern ofgiving• Cash donors vs.sustaining donors• # of years giving +• Upgrade /Downgrade + -• Lapsed -• Event attendance +• Opens email +• Click links in emails +• Unsubscribesfrom email -• Has statedcommunicationpreferences +• Has inboundinteractions +• Has soft credits +• Volunteers +• Social Media(coming soon)• …and a whole lot more!
    18. 18. Shows thedonor’sengagementover time!Highlight vital “retention” information---@bloomerangtech | 18
    19. 19. DONOR COMMUNICATION BEST PRACTICES@bloomerangtech | 19"Successful direct mail appealsare quite simple. At heart, theyare love letters to donors andprospects, woven through withclear cries for help.“- Tom Ahern, BloomerangDonor Communications Head Coach
    20. 20. @bloomerangtech | 20
    21. 21. @bloomerangtech | 21
    22. 22. @bloomerangtech | 22
    23. 23. Pedigree……Finally Got It Right!FUND-MASTER
    24. 24. Nearly 75 Partners in JustSix Months!”The only long-term partnership is one wherethere is a win-win for both parties involved.”- Jay Love
    25. 25. Firespring Slides@bloomerangtech | 25
    26. 26. Firespring Slides@bloomerangtech | 26
    27. 27. Firespring Slides@bloomerangtech | 27
    28. 28. Full Product Demosat Front Tables!(Please fill out and turn in lead cardfor your choice of prizes)

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