Small business digital strategy


Published on Here’s How We’ll Work With Your Company to create a powerful Small Business Digital Strategy Package:

Welcome to the Bloom Digital Media process of making a powerful small business digital marketing strategy and improving its overall performance.

Digital Strategy is a cyclical process; making sure that your marketing goals are in-line with the overall goals of the business and relevant to your product or service’s brand image.

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Small business digital strategy

  1. 1. 5 Steps Toward An Effective, Efficient AndAffordable Small BusinessDigital Strategy Package Presented by Bloom Digital Media, Inc.
  2. 2. Welcome to the Bloom Digital Media process of creating yourSmall Business Digital Strategy and improving its overall digital and social media performance…
  3. 3. Small Business Digital Strategy is acyclical process; making sure that your marketing goals are in-line with the overall goals of the business and relevant to yourproduct or service’s brand image.
  4. 4. 1. CLEAR MARKETING GOALS – Firstwe want to ensure that cleardigital marketing goals arerecognized and you are aware ofthe most effective and efficientchannels of Digital Mediacommunication to your customersand prospects. (Click This Link to Seethe Local Digital Strategy Package -opens in new window - go see it now!)
  5. 5. 2. EFFECTIVE DIGITAL STRATEGYSTRUCTURE – Second, we want tocreate an appropriate structureand strategy; being careful thatthe campaigns and promotionsare aligned with the purpose ofyour organization’s uniquebranding efforts.
  6. 6. 3. RELEVANT COMMUNICATIONS ANDCAREFULLY TARGETED MESSAGEDELIVERY – We want to analyze therelevant communication channelsthat will most effectively com-municate your unique sellingproposition (USP); which generatesawareness and an opportunity fora call to action. Thus, engagingyour customers and prospects intoa two-way communication andtrust-building opportunity.
  7. 7. 4. CLEAR PRESENTMENTS ANDCONCISE CALLS TO ACTION – BloomDigital Media will help you create aclear and compelling message thatoffers useful and relevant contentwhich is engaging, offers valueand instills trust in prospectiveclients. Of course, this leads to adeeper level of engagement andadvancement toward theconversion goals of yourorganizations sales program.
  8. 8. This is accomplished through clear,concise calls to action andincentivized conversion offerings– i.e. white papers, special reports,discounts and other valuableoffers to boost client engagementand offer your website visitorsreal usable value from the outset.
  9. 9. 5. TESTING, CONVERSION TRACKING,STRATEGY ANALYSIS ANDREFINEMENT – Lastly we want totrack and analyze thoseconversions. Bloom will measurewhich campaign channels arefunctioning at optimal efficiencyand effectiveness.
  10. 10. We take this opportunity to focusefforts upon the highestperforming promotional channels,then tweak and improve thosethat show promise; paring outthose that are less robust or arenot showing a reasonable returnon effort. Bloom helps You"Market More and Spend Less!"
  11. 11. Thank You For Reading! -- PleaseVisit Bloom Digital Media, Inc. at to find outMuch More about launching YourSmall Business DigitalStrategy Package. Bloom offersComplimentary Digital StrategyAnalysis and Much More to get YouStarted Today! OR Call Today -- 888.869.5550