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Why You Should Be Blogging


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Blogging is not new. It might be new to some people, but it’s been around for some time. Some even think it’s a dirty word! Blogging is just another cute term like writing a journal or creating content. Now, blogging doesn’t mean you have to sit with the night light on and talk about what you did for the day. It’s MORE than that!

Blogging is a tool anyone can use, even a business. You don’t even have to be some hotshot journalist or Grammar Nazi.

I’m going to answer why you should be blogging, and if you’re a business owner, this is definitely a MUST attend because you’re going to get a the 411 on the foundation of leveraging blogging for your business.

WordCamp Minneapolis 2015 Presentation

Published in: Social Media
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Why You Should Be Blogging

  1. 1. Why You Should Be Blogging by Nile Flores @blondishnet
  2. 2. Objective ❏ What is Blogging? ❏ Why you should be blogging? ❏ Should businesses blog? ❏ How can you leverage blogging for your business?
  3. 3. What is Blogging? Wikipedia says: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).
  4. 4. Blogging = Content Creation Blogging is not a dirty word! It actually serves a great purpose for even business owners.
  5. 5. Why WordPress for blogging? ❏ Free ❏ Easy to learn (lots of different ways to learn it) ❏ Easy to blog on the fly, even from your mobile phone ❏ Always up-to-date with latest technology ❏ SEO-ready out-of-box
  6. 6. 49.3% of websites in the top 10K in rank are powered by WordPress. Week of April 20, 2015 stats http://trends.builtwith. com/cms
  7. 7. Why you should be blogging? ❏ Build trust ❏ Builds authority ❏ Adds a more human aspect to your website. ❏ Can be used to get people to do what you want them to do.
  8. 8. The currency of blogging is authenticity and trust. - Jason Calacanis / @jason
  9. 9. Should businesses blog? YES
  10. 10. Content Marketing is educating people enough to do business with you. - Brian Clark / @copyblogger
  11. 11. “72% do blogging as a content marketing strategy.” Trends of Content Marketing in 2014 Infographic - http://bit. ly/1oF62kC Image credit: IgniteSpot
  12. 12. How can you leverage blogging for your business? Leveraging content is about using all of your content in as many different ways as possible to reach the most people.
  13. 13. Types of Content ❏ Text ❏ Images ❏ Audio ❏ Video
  14. 14. Blog leverage tips ❏ Linking within your website ❏ Newsletter ❏ Banner advertisements ❏ Paid search ❏ Social network channels (personal stream, fan page, groups)
  15. 15. More blog leverage tips ❏ See if you can get more coverage by contacting influencers to write about you ❏ Youtube ❏ SEO ❏ Content Syndication ❏ Blog tribes/ communities ❏ Guest blogging on influential websites in niche
  16. 16. If you want to continually grow your blog, you need to learn to blog on a consistent basis. - Neil Patel / @neilpatel
  17. 17. People always worry about how often or rarely they should post. The answer is ‘how often do you have something worthy of tapping into my attention?’ Do it that often. – Chris Brogan / @chrisbrogan
  18. 18. Social Engagement THIS IS A MUST! I’m still not quite sure how people are confused about the fact that they need to engage in conversation with others.
  19. 19. Don’t forget Make sure to share and like your stuff. Engagement won’t happen if you don’t reach out to people. “If you build it, they will come” ->
  20. 20. Successful bloggers are active, take initiative, experiment and are always trying new things. - Darren Rowse / @problogger
  21. 21. Blog Ideas for Businesses ❏ Case Studies ❏ How Your Business Runs ❏ Company News ❏ News in your niche ❏ Related Products to your niche ❏ Related services to your niche ❏ Special Interest articles
  22. 22. More blog ideas for businesses ❏ Fun shares related to your business ❏ Polls ❏ Videos on Product ❏ in-depth articles on your own products
  23. 23. More blog ideas The Ultimate List of Blog Ideas ideas/
  24. 24. Nile Flores Don’t forget to subscribe to my newsletter, and follow me. Twitter: @blondishnet