1.
Practical SEO
for WordPress Bloggers
By Nile Flores @blondishnet

2.
Objective
❏ Share practical SEO tips for
beginning bloggers and content
creators
❏ Share tools that are essential and
easy for beginning bloggers and
content creators to use

3.
So you’ve installed and setup up WordPress...
You’re ready to write or you’ve started blogging or
creating content. Now what?

4.
SEO Tips

5.
Don’t Confused Your Visitors
You need to make sure your website tells people
who you are, what you’re offering, and why you
matter.
Also have an About page and a Contact page.
Creating an Effective About Page:
https://bit.ly/2rSMyBY

6.
Know the difference between Categories & Tags
You don’t need 200 categories
Categories are overall general topics for your site (Example: WordPress, Blogging, SEO,
Web Design)
Tags are very specific terms that group together specific posts (Example: How To Tutorials,
Ask Nile Series, WordPress Rockstar Series)
How To Utilize Your Categories and Tags More Effectively: https://bit.ly/2IQCDqY

7.
Tell search engines that you exist
❏ Add your site and sitemap to Bing.
❏ Add your website and sitemap to Google Search Console.
These track your website’s search engine health and have
tools to help guide you toward optimizing your site.
Google Search Console:
https://www.google.com/webmasters/
Bing Webmaster Tools:
https://www.bing.com/toolbox/webmaster

8.
Enable or add Open Graph to your website
Easiest ways to do that is either using the Yoast SEO or Jetpack plugins.
❏ Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
❏ Jetpack - https://wordpress.org/plugins/jetpack/

9.
Remember to link to other
websites’ content in your
website
Linking to external content builds your
own authority.
You’re less likely to be seen as the
crazy person standing shouting, on top
of a soapbox.

10.
Remember to link to other
content in your website
Linking to internal content allows
people to stay on your website to read
for more information that you might
have.

11.
Your site needs to be accessible
Making your site accessible to those who cannot view your website the
same way as others do is important.
Video, audio/ podcast, image/ infographics should be accompanied by some
text.
Understanding and Supporting Web Accessibility (video presentation from
WordPress TV): https://bit.ly/2IvH1fN

12.
Track your Traffic
Add your website to Google Analytics.
Monster Insights -
https://wordpress.org/plugins/google-analytics-for-wordpress/

13.
Write naturally
and uniquely,
and
be entertaining.

14.
This isn’t just for SEO. It’s just smart to do, especially since
your visitors each have a preferred method of consuming
content.
Create content on as many mediums as
possible

15.
Never write less than 300 words
on a post
Want Google to index you more accurately, write
lengthy content.
Not feeling up to writing, then at least get 300
words in.
How Long Should Each Blog Post Be? A Data Driven
Answer (via QuickSprout): https://bit.ly/1gcq6eT

16.
Watch your links!
Keep up-to-date with the links you add
to your content. Over time, you might
find dead links throughout your site.
Broken Link Checker plugin:
https://bit.ly/1qoS1IZ

17.
Fill out your meta descriptions to look enticing
Take advantage of making your meta descriptions look enticing in the
search results.
Yoast SEO has a snippet editor that you can alter the meta description. In
filling it out with your own, you are suggesting to Google that your
description should be use.

18.
Write an engaging title
Just like meta descriptions, write an engaging title that grabs your
audience.
101 title ideas for your next post - https://bit.ly/2k7Qg7r
Blog Title Generator - https://seopressor.com/blog-title-generator/

19.
Make sure your
site is responsive
and can be seen
in most device
widths

20.
Site speed is important
Under 2-second page load time is ideal.
Presentation - Introduction to Optimizing WordPress for
Website Speed
https://bit.ly/2pKOePt

21.
You need to do keyword research
That being said, if you don’t know your niche,
research it, because you’ll miss the right keywords
that you need to be writing about on your site.
Yoast Suggest - https://yoast.com/suggest
Google Adwords Keyword Planner -
https://bit.ly/2gt3tmS

22.
Have a clear and simple
website navigation
You don’t need ALL of the things in your
menu
Use KISS Method
Optimizing your website menu (via
Yoast): https://bit.ly/2rVatk6

23.
Add ways to keep your visitors on your site
Aside from acquiring traffic, keeping your visitors on your website is also important (also known as
bounce rate)
Give them a reason to say.
Examples:
❏ Related posts
❏ Featured posts
❏ Popular posts
❏ Longer articles
❏ Video

24.
Thank You!
Nile Flores - http://blondish.net
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Twitter: @blondishnet
LinkedIn: https://linkedin. com/in/blondishnet
Slideshare: https://slideshare. net/blondishnet