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Practical SEO for WordPress Bloggers

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Learning SEO for blogging might be like pulling a loose tooth - you don't want to, but you have to. This talk is all about basic and practical SEO tips for WordPress Bloggers.

This is designed to give you SEO tips you should be using, and not giving you tips that will make your brain do its own version of a 404 error. This talk is geared toward beginning bloggers, or content creators, or if you've been struggling in this area, and need a more solid foundation.

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Practical SEO for WordPress Bloggers

  1. 1. Practical SEO for WordPress Bloggers By Nile Flores @blondishnet
  2. 2. Objective ❏ Share practical SEO tips for beginning bloggers and content creators ❏ Share tools that are essential and easy for beginning bloggers and content creators to use
  3. 3. So you’ve installed and setup up WordPress... You’re ready to write or you’ve started blogging or creating content. Now what?
  4. 4. SEO Tips
  5. 5. Don’t Confused Your Visitors You need to make sure your website tells people who you are, what you’re offering, and why you matter. Also have an About page and a Contact page. Creating an Effective About Page: https://bit.ly/2rSMyBY
  6. 6. Know the difference between Categories & Tags You don’t need 200 categories Categories are overall general topics for your site (Example: WordPress, Blogging, SEO, Web Design) Tags are very specific terms that group together specific posts (Example: How To Tutorials, Ask Nile Series, WordPress Rockstar Series) How To Utilize Your Categories and Tags More Effectively: https://bit.ly/2IQCDqY
  7. 7. Tell search engines that you exist ❏ Add your site and sitemap to Bing. ❏ Add your website and sitemap to Google Search Console. These track your website’s search engine health and have tools to help guide you toward optimizing your site. Google Search Console: https://www.google.com/webmasters/ Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster
  8. 8. Enable or add Open Graph to your website Easiest ways to do that is either using the Yoast SEO or Jetpack plugins. ❏ Yoast SEO - https://wordpress.org/plugins/wordpress-seo/ ❏ Jetpack - https://wordpress.org/plugins/jetpack/
  9. 9. Remember to link to other websites’ content in your website Linking to external content builds your own authority. You’re less likely to be seen as the crazy person standing shouting, on top of a soapbox.
  10. 10. Remember to link to other content in your website Linking to internal content allows people to stay on your website to read for more information that you might have.
  11. 11. Your site needs to be accessible Making your site accessible to those who cannot view your website the same way as others do is important. Video, audio/ podcast, image/ infographics should be accompanied by some text. Understanding and Supporting Web Accessibility (video presentation from WordPress TV): https://bit.ly/2IvH1fN
  12. 12. Track your Traffic Add your website to Google Analytics. Monster Insights - https://wordpress.org/plugins/google-analytics-for-wordpress/
  13. 13. Write naturally and uniquely, and be entertaining.
  14. 14. This isn’t just for SEO. It’s just smart to do, especially since your visitors each have a preferred method of consuming content. Create content on as many mediums as possible
  15. 15. Never write less than 300 words on a post Want Google to index you more accurately, write lengthy content. Not feeling up to writing, then at least get 300 words in. How Long Should Each Blog Post Be? A Data Driven Answer (via QuickSprout): https://bit.ly/1gcq6eT
  16. 16. Watch your links! Keep up-to-date with the links you add to your content. Over time, you might find dead links throughout your site. Broken Link Checker plugin: https://bit.ly/1qoS1IZ
  17. 17. Fill out your meta descriptions to look enticing Take advantage of making your meta descriptions look enticing in the search results. Yoast SEO has a snippet editor that you can alter the meta description. In filling it out with your own, you are suggesting to Google that your description should be use.
  18. 18. Write an engaging title Just like meta descriptions, write an engaging title that grabs your audience. 101 title ideas for your next post - https://bit.ly/2k7Qg7r Blog Title Generator - https://seopressor.com/blog-title-generator/
  19. 19. Make sure your site is responsive and can be seen in most device widths
  20. 20. Site speed is important Under 2-second page load time is ideal. Presentation - Introduction to Optimizing WordPress for Website Speed https://bit.ly/2pKOePt
  21. 21. You need to do keyword research That being said, if you don’t know your niche, research it, because you’ll miss the right keywords that you need to be writing about on your site. Yoast Suggest - https://yoast.com/suggest Google Adwords Keyword Planner - https://bit.ly/2gt3tmS
  22. 22. Have a clear and simple website navigation You don’t need ALL of the things in your menu Use KISS Method Optimizing your website menu (via Yoast): https://bit.ly/2rVatk6
  23. 23. Add ways to keep your visitors on your site Aside from acquiring traffic, keeping your visitors on your website is also important (also known as bounce rate) Give them a reason to say. Examples: ❏ Related posts ❏ Featured posts ❏ Popular posts ❏ Longer articles ❏ Video
  24. 24. Thank You! Nile Flores - http://blondish.net Don’t forget to subscribe to my newsletter. :) Twitter: @blondishnet LinkedIn: https://linkedin. com/in/blondishnet Slideshare: https://slideshare. net/blondishnet

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