How Blogging Can Benefit Your
by Nile Flores
What is blogging?
Benefits of blogging.
Brief coverage on how to start blogging.
What to do with your blog post after you've published it?
Topics to help you never have a problem coming up
with something to write.
What is blogging?
Blogging is usually known as a slang term for web log or
web logging. It use to be something compared to a diary or
journal, but today it is used for a variety of topics.
It’s also not just writing. Blogging can involve using other
media like audio, video, and images.
Builds the brand and what it stands for
Gives a more human feel for the consumer
A way to market using content even in ways
you don’t have to feel like you spammed
Blog frequency impacts customer acquisition.
92% of companies who blogged multiple times a
day acquired a customer through their blog.
- HubSpot State of Inbound Marketing,
Please note on the previous statistic that it is
not necessarily required to blog twice, but to
blog frequently - at least 1 to 3 times per week
or once a day will do fine.
Nearly 40% of US companies use
blogs for marketing purposes.
- eMarketer, August 2010
70% of the links search users click
on are organic, not paid.
- Marketing Sherpa, February 2007
What can you blog about?
❏ Company news
❏ Interviews with
peers or leaders
in your niche
❏ Roundup of niche
❏ Specials and
❏ Public Events
❏ Customer spotlight
❏ Special Interest
But I’ve been blogging and
don’t know what to blog
Instead of thinking
outside the box, get rid
of the box.
- Deepak Chopra
If you’re suffering bloggers block...
It’s because of either lack of knowledge, lack of
interest, discouraged by lack of traffic, or even
All of these problems CAN be solved.
But I’ve never blogged
before! I don’t know what
to do or where to start?
When is it the perfect time
to begin blogging?
Starting A Blog
The easiest, fastest, cheapest, and most
effective tool to get you started in blogging is to
use WordPress. ( http://wordpress.org )
WordPress is a content management system
built to handle any type of website, including a
You can have a WordPress installed in a sub directory
(folder) and run it there.
Or you can convert the entire site to WordPress.
Normally business owners like to start out with the first
option as they can use this time to get use to using
WordPress and to blogging.
Handy WordPress Plugins
❏ Digg Digg http://wordpress.org/plugins/digg-digg/
❏ Feedburner http://wordpress.org/plugins/feedburner-plugin/
❏ WordPress SEO by Yoast http://wordpress.
❏ Yet Another Related Post Plugin http://wordpress.
You cannot expect traffic by
search engine alone, especially
when search engines are
becoming more social oriented.
Where to share?
❏ Niche related
❏ Press Release
Rule of 7
This old marketing rule refers to the fact
that it takes about 7 times for a message
to be seen or heard before it is acted
upon (example: buying or subscribing.)
Keep this in mind and make sure you’re
sharing your articles at various times of
the day and on several social platforms.
Link Resource: Social Network And Social
Biz Sugar http://bizsugar.com
Bonus Syndication Resources
Connect with other bloggers.
Usually works better for
those needing exposure on
Gamified like system where
you share others’ articles out
on the social networks and
earn points to promote your
own. Facebook, Google+, and