Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Google Analytics for WordPress
By Nile Flores @blondishnet http://blondish.net
Objective
❏ What is Google Analytics & why you should have it
❏ Google Analytics and WordPress
❏ Plugin to connect Google ...
What is Google Analytics?
It’s a free service offered by Google to allow you to track the
behavior and of your visitors on...
Google Analytics, in simple terms tracks:
❏ Clicks within your website
❏ Purchases within your website
❏ Where people exit...
How Google Analytics Works
1. Place the Google Analytics code on your website (every page)
2. User visits
3. Google Analyt...
Why you SHOULD connect your website with GA
❏ Track transactions
❏ Track leads
❏ Track to make sure forms are working
❏ Tr...
Why you SHOULD connect your website with GA
❏ Track blog campaigns
❏ Track forms
❏ Data for potential advertisers
For Blog...
Google Analytics + WordPress = Awesome
While WordPress.com has it’s own stats plugin that you can
add to WordPress, Google...
How to sign up for Google Analytics
❏ Go to http://google.com/analytics/
❏ Sign up for a Google Account if you don’t have ...
Google Analytics for WordPress by Yoast
This is a plugin that connects Google Analytics to your WordPress
website. - http:...
You will still need to visit Google Analytics
This is for viewing your stats.
Common Questions
about Google Analytics
How soon do you put Google Analytics on your
website?
As soon as possible.
In WordPress, for plugins, this should be in yo...
How often should I check Google Analytics?
If you’re not seeing a rise in engagement, any leads, or purchases, that’s
when...
What is a good Bounce rate?
There’s a lot of averages passed around. Not everyone will fit in their industry
standard.
A g...
What are Google Goals, and are they necessary?
Google Goals allow you to create a conversion campaign to track specific ar...
How can I make people stay longer on my
website?
❏ By creating unique and quality content.
❏ Using enticing calls to actio...
How can I entice people to view more pages?
❏ Calls to Action
❏ Internal linking
❏ Related posts to other interesting cont...
What’s the difference between Google Analytics
and Google Search Console?
Google Analytics tracks and processes your traff...
More Resources to learn Google Analytics
❏ How to Use Google Analytics - http://bit.ly/21vndXQ
❏ How to Increase Your Conv...
More Resources for SEO/ SEM/ Social Media
❏ Moz - https://moz.com
❏ QuickSprout - https://www.quicksprout.com/
❏ Searcheng...
Thank you!
I’m Nile Flores.
Please visit and subscribe to my newsletter at:
http://blondish.net
Twitter: @blondishnet
Link...
Upcoming SlideShare
Loading in …5
×

Google Analytics for WordPress

1,341 views

Published on

Originally presented at the St. Louis WordPress meetup group.

This presentation goes over Google Analytics and how it works hand-in-hand with WordPress. You will learn how to sign up for Google Analytics and how to implement it into your WordPress website It also goes over a few common questions that people ask about Google Analytics, and some resources for you to follow in case you want to learn more deeply about GA, SEO, and SEM.

Published in: Technology
  • Be the first to comment

Google Analytics for WordPress

  1. 1. Google Analytics for WordPress By Nile Flores @blondishnet http://blondish.net
  2. 2. Objective ❏ What is Google Analytics & why you should have it ❏ Google Analytics and WordPress ❏ Plugin to connect Google Analytics with WordPress ❏ Answer some common questions about using Google Analytics ❏ Share some resources so you can learn Google Analytics, SEO, SEM, and social marketing more deeply
  3. 3. What is Google Analytics? It’s a free service offered by Google to allow you to track the behavior and of your visitors on your website, as well as the performance of your website.
  4. 4. Google Analytics, in simple terms tracks: ❏ Clicks within your website ❏ Purchases within your website ❏ Where people exit your site ❏ Where people enter your website ❏ What device people used to surf your website with ❏ If a visitor is a new user ❏ If a visitor is a repeat visitor
  5. 5. How Google Analytics Works 1. Place the Google Analytics code on your website (every page) 2. User visits 3. Google Analytics code collects the data 4. Google Analytics servers stores, processes, and organizes data 5. Google Analytics serves reports to your GA account
  6. 6. Why you SHOULD connect your website with GA ❏ Track transactions ❏ Track leads ❏ Track to make sure forms are working ❏ Track to tell what’s working and what’s not working for your visitors/ clients For Businesses
  7. 7. Why you SHOULD connect your website with GA ❏ Track blog campaigns ❏ Track forms ❏ Data for potential advertisers For Bloggers
  8. 8. Google Analytics + WordPress = Awesome While WordPress.com has it’s own stats plugin that you can add to WordPress, Google Analytics is trusted by advertisers. You can put the code into your theme, but why do so when there’s plugins can do it for you.
  9. 9. How to sign up for Google Analytics ❏ Go to http://google.com/analytics/ ❏ Sign up for a Google Account if you don’t have one. ❏ Sign into Google Account via Google Analytics and click to Access account ❏ Click to sign up ❏ Fill in your information for website name, title, and other fields.
  10. 10. Google Analytics for WordPress by Yoast This is a plugin that connects Google Analytics to your WordPress website. - http://bit.ly/1lFpBax **Shows a couple “at a glance” stats in the free version. Instructions on how to install this plugin: http://bit.ly/1uWH5C9 Configuration guide for this plugin: http://bit.ly/1Pc3QvG
  11. 11. You will still need to visit Google Analytics This is for viewing your stats.
  12. 12. Common Questions about Google Analytics
  13. 13. How soon do you put Google Analytics on your website? As soon as possible. In WordPress, for plugins, this should be in your top 5 to get on your website first.
  14. 14. How often should I check Google Analytics? If you’re not seeing a rise in engagement, any leads, or purchases, that’s when you may want to check. Also, when you’re looking for content to create, you can check what terms people are searching for and landing on your website.
  15. 15. What is a good Bounce rate? There’s a lot of averages passed around. Not everyone will fit in their industry standard. A good answer can be found at Moz on acceptable bounce rates: http://bit. ly/1puqlrx
  16. 16. What are Google Goals, and are they necessary? Google Goals allow you to create a conversion campaign to track specific areas. For example, you could track if the visitor searched for something, if the visitor added it to the shopping cart, or if the visitor bought it. You can also track their behavior with your web forms too. They are necessary to make sure things are working and also to tweak your website marketing.
  17. 17. How can I make people stay longer on my website? ❏ By creating unique and quality content. ❏ Using enticing calls to action ❏ Video or audio ❏ Infographics ❏ Making it easy to navigate and search your website.
  18. 18. How can I entice people to view more pages? ❏ Calls to Action ❏ Internal linking ❏ Related posts to other interesting content ❏ Featured posts ❏ Popular posts
  19. 19. What’s the difference between Google Analytics and Google Search Console? Google Analytics tracks and processes your traffic. Google Search Console (formerly Google Webmaster Tools) tracks your sites indexability and health. You need both on your website so you can get a complete look at both what your visitors are doing, and how Google really sees your website.
  20. 20. More Resources to learn Google Analytics ❏ How to Use Google Analytics - http://bit.ly/21vndXQ ❏ How to Increase Your Conversions Using Google Analytics Conversions Reports - http://bit.ly/1s7QvAn ❏ 5 Easy Google Analytics Reports to Help You Increase Conversions - http://bit.ly/1tZbX9d ❏ Google Analytics Help Center - http://bit.ly/1MPom9l ❏ How to Set Up A Simple Goal - http://bit.ly/1Z10DGK
  21. 21. More Resources for SEO/ SEM/ Social Media ❏ Moz - https://moz.com ❏ QuickSprout - https://www.quicksprout.com/ ❏ Searchengineland - http://searchengineland.com ❏ Search Engine Journal - https://www.searchenginejournal.com/ ❏ SEMRush - https://www.semrush.com/blog/ ❏ KISSmetrics - https://blog.kissmetrics.com/ ❏ Social Media Examiner - http://www.socialmediaexaminer.com/ ❏ Yoast - https://yoast.com
  22. 22. Thank you! I’m Nile Flores. Please visit and subscribe to my newsletter at: http://blondish.net Twitter: @blondishnet Linkedin: http://linkedin.com/in/blondishnet Slideshare: http://slideshare.net/blondishnet

×