Return on investment is the end result that you want when it comes to your website.
Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.
Click This! Subscribe Today! – All About Calls to Action
Click This! Subscribe Today!
All About Calls to Action
By Nile Flores @blondishnet http://blondish.net
❏ Discuss what a call to action is
❏ Share tips on creating a great
call to action
❏ Share some cool resources to
test them so you get the most
out of your calls to action
What is a Call to Action
A call to action is designed to catch the
audience attention and to persuade them to
respond to it.
It gets them to “do something.”
The problem is that most people either don’t
know how to get people to do something, or
understand how to market to their visitors.
Disturbing Facts about Calls to Action:
In a 2013 study by Online Marketing Coach B2B Study, Call to Action Study (Mike Murray):
❏ 56% of B2B small business websites don’t use meta descriptions that show up in
search results and could help draw visitors into the website
❏ 87% don’t do anything to make their “contact us” option stand out
❏ 82% don’t bother to even list their social media profiles
❏ 68% do not show an email address on the home page
ROI is the name of the game.
Your site can look ugly or pretty, but if you’re not getting people to
subscribe, call you, contact you, share your posts, or buy your stuff,
YOUR WEBSITE IS BROKEN!
Good things happen when you create killer calls-to-
action. I would even argue that your website can’t
be successful unless you produce great calls-to-
- Neil Patel, QuickSprout.com
Before planning your CTAs...
You MUST know the purpose of your website, and your
List what you want people to do when they get to your
website, prioritize them, and then plan your CTA.
Examples of End Results from a CTA
❏ Subscribe to a newsletter
❏ Get a service quote
❏ Download an ebook
❏ Take up a discount or promotional offer
❏ Encourage people to comment
❏ Test a product demo
❏ Get blog visitors to share blog posts
❏ Fill out a form
Traits of a Good Call to Action
❏ Strong Verb
❏ Good copy that’s easy to understand and
❏ Strategic placement
❏ Color (sometimes matters)
❏ Creates a sense of urgency
❏ Reduces Risk
❏ Easy to sign up
Calls to Action phrases that are strong:
❏ Buy now
❏ Subscribe now
❏ Learn more
❏ Order today
❏ Sign up FREE for a trial membership
❏ Send me my [ITEM] now
❏ Get your FREE [item] now
❏ Try it FREE for [limited time specified]
(Image credit- Hubspot)
What colors have worked best for CTA buttons?
Red, Green, Orange, Yellow?
“There is no best color for web pages that makes them convert better. I’ll say that again: there
is NO best color for conversions.” - Ott Niggulis
"While such generalizations are convenient, they rarely mirror reality. What actually works will
vary wildly depending on context and the layout of the landing page." - Michael Aagaard,
Other advice for CTA button design
❏ Buttons should be one of the larger ones on a page, but doesn’t
overpower your design.
❏ Utilize colors that contrast and/or are brighter.
❏ Have more than one button? Prioritize it by giving it a stronger
verb and design.
Always be on top of how your CTA
Experiment and pay attention to what is working
and what's not working.
Want to test more? Try A/B testing.
What is A/B Testing?
“Imagine you’re Amazon.com before the ‘One-Click Buy’ button. You’re considering
the idea, but you don’t know how your customers will react. So you run an A/B test:
half your customers see a ‘Buy Now’ button, and half your customers see the ‘One-
Click Buy’ button. An A/B tests collects the number of impressions versus
conversions to shed light upon how your customers react to your idea possibilities.”
- Christie Chirinos
3rd Party A/B Testing Tools
Caution: Some of these services require paying
❏ Google Analytics Content Experiments - http://www.google.
❏ Unbouce - http://unbounce.com/
❏ Convert Experiment - http://www.convert.com/
❏ KISSmetrics - https://www.kissmetrics.com/
❏ Adobe Target - http://www.adobe.com/solutions/testing-targeting.
WordPress Plugin for A/B Testing
Ingot - https://ingothq.com/
Simple to use. You can set up several tests for your CTA, run the tests
on your site for a few weeks, and it will deliver the best result to your
WordPress Plugin for Newsletters Containing A/B Testing
OptinMonster - http://optinmonster.com/
Allows you to add various lead capture forms to your website. Also,
allows you to A/B test them to ensure you deliver the best opt-in form.
Blog Resources on Website Conversion/
❏ Unbounce - http://unbounce.com
❏ ConversionXL - http://conversionxl.com
❏ KISSmetrics - http://blog.kissmetrics.com
❏ Crazy Egg - http://crazyegg.com
❏ QuickSprout - http://quicksprout.com
❏ Moz - http://moz.com
❏ HubSpot Blog - http://blog.hubspot.com/
I’m Nile Flores. My website is http://blondish.net
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