WordCamp St. Louis 2015 presentation- Blogging and Content Creation for WordPress
Also presented at WordCamp Dayton 2016
Blogging seems to be the best way to get recognition for a nifty talent, share your experience with the world, or even leverage your business. Content creation aside from social engagement is truly one of the life bloods building an authority in your niche. In this session we'll go over:
- Basic blogging tips
- A little about SEO and how to keep it in mind when creating content
- Some syndication and social sharing tips
- How to avoid that dreaded bloggers block I'll even give you plenty of resources to topic ideas to take away so you never have a problem creating content ever again!
Blogging and Content Creation for
By Nile Flores - http://blondish.net - @blondishnet
❏ Basic blogging tips
❏ A little about SEO and how to keep it in mind when creating
❏ Some syndication and social sharing tips
❏ How to avoid that dreaded bloggers block. (I'll even give you
plenty of resources to topic ideas to take away so you never
have a problem creating content ever again!)
Blogging is NOT a dirty word
Yes, some business owners think blogging
is cutesy or not serious enough of a term.
Okay, so it’s “content creation” for those
of you who believe that. Pretend you
heard “content creation” in place of
❏ Blog what you love and know
❏ You’re going to mess up. So, what? ;)
❏ Don’t be afraid to push the bar.
❏ Have a site focus!
Create content on as many
mediums as possible to
potentially reach more of your
Mediums for Content Creation
Content SEO - Keyword Research
Doesn’t matter what niche you’re in, doing a keyword
search is extremely important, especially if you’re
wanting to have better search results for your blog
In fact- part of your website planning should be
deciding your website’s core keywords.
Keyword Research Tools
❏ Yoast Suggest - https://yoast.com/suggest/
❏ Google Adwords: Keyword Planner - https://adwords.google.
❏ Google Trends - https://www.google.com/trends/
And make sure to check your Google Analytics to see
what people are looking for on your site!
“Doing good keyword research makes sure that you use
the words your target audience uses, and therefore
makes the whole effort of optimizing your website
- Joost de Valk, Content SEO (ebook)
Why Yoast SEO?
❏ Page Analysis tool
❏ Ability to enter SEO title and description
❏ Keyword research
❏ Adjust Titles & Meta templates for post types and
❏ Generates a valid XML Sitemap
❏ Open Graph and Twitter Cards
About SEO Plugins
They are tools. They aren’t going to magically make
your posts rank better. What you write is a huge part
of whether your content is awesome or just sucks.
Whatever SEO plugin you use, it’s merely a guide.
A Couple SEO Tips for Blogging
❏ Write unique, clear to understand, and eye-catching article
❏ Try to put your keyword in your article title.
❏ Your keyword should be mentioned a few times in your article,
depending on length of article. (Use analysis tool.)
❏ Choose 1 category and utilize tags
❏ Short paragraphs are easier on the eyes so stay away from long
Syndication & Social Sharing Tips
❏ Do share your articles! Don’t wait for
others to do it!
❏ Have a way that people can easily share
❏ Do highlight articles in your newsletter
❏ Try to write a good summary, rather than
auto-publishing to Facebook or G+ or
other social network.
❏ Like your stuff!
If you know your niche well,
you shouldn’t have this
problem, but in case you do
suffer Bloggers block, there
are some solutions to
Bloggers Block Solutions
❏ Research what you don’t
❏ Look at what you’re
currently writing, and
make a list of areas you
feel you’re missing
❏ Relax, step back, and
Ultimate List of Blog Ideas
This list is growing, but now you have
plenty of ideas. Many of them listed, you
can generate countless topics too!
More Useful & Related Resources
❏ WordPress SEO: Getting Back to the Basics -
❏ Avoiding Bloggers Block- http://bit.ly/1q7JSfU
❏ How Blogging Can Benefit Your Business - http:
❏ Podcasting for WordPress - http://bit.
❏ How to Make the Most Out of Yoast SEO - http:
My site: http://blondish.net
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