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Advanced Content Features in Blackbaud NetCommunity

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Advanced features available in NetCommunity to help you make your site more dynamic.

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Advanced Content Features in Blackbaud NetCommunity

  1. 1. Advanced Content Features in Blackbaud NetCommunity PRESENTED BY MOLLY MAPLE/@BLONDEGEEK10/03/2011 Molly Maple | @blondegeek 1
  2. 2. FIRST, A PRIMER… • Content – refers to textual, visual, or aural data encountered as part of the user experience on websites • Part – refers to the Blackbaud NetCommunity content builder components • This session will include some live demo and some screenshots but we will move fast10/03/2011 Molly Maple | @blondegeek 2
  3. 3. NOW, AN AGENDA • Targeted Content • Suggested Content • Content Comparison • Mobile Content • Unformatted Text • Content Approval & Workflow • Conditional Content10/03/2011 Molly Maple | @blondegeek 3
  4. 4. TARGETED CONTENT10/03/2011 Molly Maple | @blondegeek 4
  5. 5. USING TARGETED CONTENT Targeted Content: - Can present a specific message to specific people - Dynamically changes - Automatically refreshes - Requires a login How it Works: - Use Roles (Based on RE/CRM Queries) - Determine the approach (One-to-One or One-to-Many) - Assign Parts to Roles - Set Refresh Rate10/03/2011 Molly Maple | @blondegeek 5
  6. 6. TARGETED CONTENT EXAMPLES There are two methods: One-to-One and One-to-Many10/03/2011 Molly Maple | @blondegeek 6
  7. 7. ONE TO ONE This type of approach utilizes the Targeted Content part – which delivers a single piece of content per user – depending on the role of the user10/03/2011 Molly Maple | @blondegeek 7
  8. 8. ONE TO MANY This approach uses security at the part level and allows you to deliver many impressions, based on the number of roles of a user For Board Members Only For Site Members Only10/03/2011 Molly Maple | @blondegeek 8
  9. 9. USING THE TARGETED CONTENT PART Order matters! Security comes from the Part itself10/03/2011 Molly Maple | @blondegeek 9
  10. 10. TARGETING CONTENT The Market is Noisy Targeting & Security Each part can be set to display based on information about the constituent Access targeting and security on a part’s properties10/03/2011 Molly Maple | @blondegeek 10
  11. 11. SUGGESTED CONTENT10/03/2011 Molly Maple | @blondegeek 11
  12. 12. USING SUGGESTED CONTENT Suggested Content: - Can present a specific message to visitors based on their clicks - Dynamically changes - Doesn’t require queries - Works without a login - Requires a content strategy How it Works: - Determine the content strategy - Establish tags for use - Assign tags to parts/content - Embed Suggested Content Part into your template/page10/03/2011 Molly Maple | @blondegeek 12
  13. 13. BUILDING A CONTENT STRATEGY Tasks? Who? Entry Point? Then Wants? What? Obstacles? What task do we want them to perform? What would make them want to perform that task? What obstacles stand in the way of performing the task? After the task…what happens next?10/03/2011 Molly Maple | @blondegeek 13
  14. 14. ADDING TAGS TO EXISTING CONTENT The Summary provides the content for the promo10/03/2011 Molly Maple | @blondegeek 14
  15. 15. SUGGESTED CONTENT EXAMPLES10/03/2011 Molly Maple | @blondegeek 15
  16. 16. PLACEMENT IS VITAL FOR SUGGESTED CONTENT10/03/2011 Molly Maple | @blondegeek 16
  17. 17. TIPS FOR USING SUGGESTED CONTENT • There is no report to list suggested content in use • Utilize scheduled publishing • Utilize folder structure for Parts you use with suggested content • If you frequently copy Parts, remember that Tags are copied • Utilize the summary (and use HTML) • Update your content strategy10/03/2011 Molly Maple | @blondegeek 17
  18. 18. CONTENT COMPARISON10/03/2011 Molly Maple | @blondegeek 18
  19. 19. USING CONTENT COMPARISON Content Comparison: - Will dynamically test content against other content - Measures conversions and click-throughs - Automatically selects a “winner” after threshold is reached How it Works: - Select Parts to compare - Establish your testing threshold - Ensure a call to transact to maximize results (Donate, Register for Event, Join)10/03/2011 Molly Maple | @blondegeek 19
  20. 20. CONTENT COMPARISON10/03/2011 Molly Maple | @blondegeek 20
  21. 21. CONTENT COMPARISON10/03/2011 Molly Maple | @blondegeek 21
  22. 22. MOBILE CONTENT10/03/2011 Molly Maple | @blondegeek 22
  23. 23. MOBILE, YOU SAY?10/03/2011 Molly Maple | @blondegeek 23
  24. 24. USING MULTIPLE STYLESHEETS • Designing Mobile Pages: - Everything is vertical - Design for smaller screen size - Create a new menu • How it works: - Every template allows you to define multiple layouts - Define the style - Define the order of enforcement10/03/2011 Molly Maple | @blondegeek 24
  25. 25. USING MULTIPLE STYLESHEETS10/03/2011 Molly Maple | @blondegeek 25
  26. 26. SELECTING LAYOUTS10/03/2011 Molly Maple | @blondegeek 26
  27. 27. STYLESHEET MANAGEMENT10/03/2011 Molly Maple | @blondegeek 27
  28. 28. STYLESHEET MANAGEMENT10/03/2011 Molly Maple | @blondegeek 28
  29. 29. UNFORMATTED TEXT10/03/2011 Molly Maple | @blondegeek 29
  30. 30. USING THE UNFORMATTED TEXT PART10/03/2011 Molly Maple | @blondegeek 30
  31. 31. USES FOR THE UNFORMATTED TEXT PART • http://www.blackbaud.com/bb/bbis/code.aspx • Facebook Like button • YouTube video • Flickr albums • ShareThis/AddThis • Custom Redirects • Mobile Stylesheet includion10/03/2011 Molly Maple | @blondegeek 31
  32. 32. CONTENT APPROVAL10/03/2011 Molly Maple | @blondegeek 32
  33. 33. USING CONTENT APPROVAL & WORKFLOWS Content Workflow: - Are limited to Formatted Text & Image Parts - Allow linear notification of content updates - Support approver groups - Provide full version tracking and rollback How it Works: - Establish the workflow - Assign a role for the approver(s) - Define the notifications10/03/2011 Molly Maple | @blondegeek 33
  34. 34. DEFINING THE WORKFLOW10/03/2011 Molly Maple | @blondegeek 34
  35. 35. NOTIFICATIONS WILL FIRE VIA EMAIL10/03/2011 Molly Maple | @blondegeek 35
  36. 36. USE VERSIONING AND ROLLBACK View or revert to a specific version under Actions10/03/2011 Molly Maple | @blondegeek 36
  37. 37. CONDITIONAL CONTENT10/03/2011 Molly Maple | @blondegeek 37
  38. 38. USING CONDITIONAL CONTENT Conditional Content: - Can present a specific message to specific people in an e-mail - Automatically calculates the appropriate message - Relies on a query or list - Similar to Targeted Content, there are two types How it Works: - Create a query or a list for each group - Determine the hierarchy of messaging - Utilize the Conditional Content feature in the e-mail10/03/2011 Molly Maple | @blondegeek 38
  39. 39. CONDITIONAL CONTENT EXAMPLES10/03/2011 Molly Maple | @blondegeek 39
  40. 40. CREATING THE CONDITIONS Click +Add Condition to…add a condition Use Conditional Content within a Condition for nested loops10/03/2011 Molly Maple | @blondegeek 40
  41. 41. #BBCON #BACON TAKEAWAY: 120 characters or less, please.10/03/2011 Molly Maple | @blondegeek 41

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