Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Universal Social (Media) Strategy (with speaker notes)

6,884 views

Published on

Published in: Business, Technology
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2F90ZZC ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/2F90ZZC ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Universal Social (Media) Strategy (with speaker notes)

  1. 1. The universal social strategy Phil Adams for The Marketing Society
  2. 2. Image credit : The BrandBuilder Blog
  3. 3. “Social media is, like, this big.” Image credit : carlosdev.wordpress.com
  4. 4. The universal social strategy Phil Adams for The Marketing Society
  5. 5. Social stuff
  6. 6. The universal social strategyEncourage and enable mutually beneficial social behaviours.
  7. 7. “Social Media”
  8. 8. Media and Messages
  9. 9. Mechanical. Sterile.
  10. 10. Surprise sur-fracking-prise
  11. 11. c2C marketing
  12. 12. “… a kitten dies.”
  13. 13. The universal social strategyEncourage and enable mutually beneficial social behaviours.
  14. 14. The universal social strategy™Encourage and enable mutually beneficial social behaviours.
  15. 15. Mutually beneficial social behaviours. Goals Objectives Motivations (Commercial) Interests Technology Behaviours
  16. 16. Mutually beneficial social behaviours. Goals Objectives Motivations (Commercial) Interests Technology Behaviours IN: Insights & commercial objectives. OUT : Return on Investment
  17. 17. What brands want.
  18. 18. What people want. Image credit : John Willshire (Smithery)
  19. 19. Curious.But not brand-curious.
  20. 20. “Only when I’m good and ready, and only if what’s on this side of the flap is moreinteresting than all the cool stuff out there.”
  21. 21. Encouraging and enabling. IN: “Media” planning. OUT : Proxy KPI’s
  22. 22. Means and ends. “We will [insert social means] in orderto, or so that, [insert commercial end].”
  23. 23. http://www.youtube.com/watch?v=Hk76OwpQWXU
  24. 24. Social means. 13 films 5.4 million views
  25. 25. Commercial end. 6% of UK user base connected for the 1st time.
  26. 26. Social means. 2,331 9,764
  27. 27. Social means. 2,331 9,764 549,058
  28. 28. Commercial ends. 2 x conversion rate. ++ average purchase. ++ repeat purchase.
  29. 29. Facebook “insights”
  30. 30. Social means.
  31. 31. Commercial ends.
  32. 32. The universal social strategyEncourage and enable mutually beneficial social behaviours.
  33. 33. @blondedigital@Phil_Adams

×