Trust in online communities Dr Ian Brown
Outline <ul><li>Examples of online communities </li></ul><ul><li>Policy goals </li></ul><ul><li>Mechanisms for increasing ...
Social networks worldwide Source: Le Monde, 15/5/08
World of Warcraft
Second Life Source:  Second Life News , 27/9/07
MMO worlds active users Data compiled by Omni Media Group, June 2007
Medical communities
Policy goals <ul><li>Building social capital  by strengthening networks of emotional and practical support </li></ul><ul><...
Reducing the rural divide Source: OFCOM Communications Market Report 2008
Reducing harm to young people Source: Tanya Byron (2008)  Safer Children in a Digital World  p.64
Safety guidelines for young users
Designing in trust <ul><li>Provide mechanisms to verify information, provide non-verbal cues and link mutual acquaintances...
Reputation mechanisms Jensen, Davies & Farnham (2002) How much your friends like interacting with this person, on average ...
Facebook examples Socially embedded Institutionally embedded Shared interests
Losing control of personal data <ul><li>Binary nature of “friend” (Boyd, 2004) </li></ul><ul><li>Over-permissive defaults,...
Policy levers <ul><li>Maximise competition to drive up quality of community sites - mandate interoperability for dominant ...
References <ul><li>Boyd DM (2004) Friendster and publicly articulated social networking.  Computer-Human Interaction ‘04 ,...
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Trust in Online Communities

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Presentation at the 2008 OECD ministerial meeting on The Future of the Internet Economy

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  • Trust in Online Communities

    1. 1. Trust in online communities Dr Ian Brown
    2. 2. Outline <ul><li>Examples of online communities </li></ul><ul><li>Policy goals </li></ul><ul><li>Mechanisms for increasing trust </li></ul><ul><li>Policy levers </li></ul>
    3. 3. Social networks worldwide Source: Le Monde, 15/5/08
    4. 4. World of Warcraft
    5. 5. Second Life Source: Second Life News , 27/9/07
    6. 6. MMO worlds active users Data compiled by Omni Media Group, June 2007
    7. 7. Medical communities
    8. 8. Policy goals <ul><li>Building social capital by strengthening networks of emotional and practical support </li></ul><ul><li>Reduce geographical barriers to participation in society </li></ul><ul><li>Reduce harm to young people </li></ul>
    9. 9. Reducing the rural divide Source: OFCOM Communications Market Report 2008
    10. 10. Reducing harm to young people Source: Tanya Byron (2008) Safer Children in a Digital World p.64
    11. 11. Safety guidelines for young users
    12. 12. Designing in trust <ul><li>Provide mechanisms to verify information, provide non-verbal cues and link mutual acquaintances (Green, 2007) </li></ul><ul><li>Increase temporal, social and institutional embeddedness (Reigelsberger, Sasse & McCarthy, 2007) </li></ul><ul><li>Increase understanding (education, experimentation, openness), control and restitution (Lacohee, Phippen & Furnell, 2006) </li></ul>
    13. 13. Reputation mechanisms Jensen, Davies & Farnham (2002) How much your friends like interacting with this person, on average Explicit peer-based How often this person interacts with one or more of your friends Implicit peer-based How well your activities and interests match up with those of this person Collaborative filtering How long and how much this person has participated in the community Rating systems How much community members like interacting with this person, on average Ranking systems
    14. 14. Facebook examples Socially embedded Institutionally embedded Shared interests
    15. 15. Losing control of personal data <ul><li>Binary nature of “friend” (Boyd, 2004) </li></ul><ul><li>Over-permissive defaults, esp. with networks </li></ul><ul><li>Application access to personal data (incl. friends) </li></ul>
    16. 16. Policy levers <ul><li>Maximise competition to drive up quality of community sites - mandate interoperability for dominant players </li></ul><ul><li>Use privacy law to ensure user control over personal information and hence trust in communities </li></ul><ul><li>Encourage codes of conduct on takedown, safety advice and filtering </li></ul>
    17. 17. References <ul><li>Boyd DM (2004) Friendster and publicly articulated social networking. Computer-Human Interaction ‘04 , pp. 1279-1282 </li></ul><ul><li>Green MC (2007) Trust and social interaction on the Internet. In Joinson et al. (eds) The Oxford Handbook of Internet Psychology pp.43-52 </li></ul><ul><li>Jensen C, Davies J, Farnham S (2002) Finding Others Online: Reputation Systems for Social Online Spaces. Computer-Human Interaction ‘02 , 4(1) p.449 </li></ul><ul><li>Lacohee H, Phippen AD, Furnell SM (2006) Risk and Restitution: Assessing how users establish online trust. Computers & Security 25(7) pp.486-493 </li></ul><ul><li>Riegelsberger J, Sasse MA, McCarthy JD (2007) Trust in mediated interactions. In Joinson et al. (eds) The Oxford Handbook of Internet Psychology pp.53-70 </li></ul>

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