THE FUTURE OF SPORTS MEDIA

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Presented at Blogs with Balls 1.0 on June 13 in New York City by Richard Ting, R/GA VP & ECD Mobile and Emerging Platforms.

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THE FUTURE OF SPORTS MEDIA

  1. 1. BLOGSWITHBALLS Future of Sports Media Richard Ting, VP, Executive Creative Director | twitter: @flytip
  2. 2. The velocity at which technology has changed has altered how we experience sports forever
  3. 3. How did athletes and fans connect before social media?
  4. 4. ATHLETES PRESS PRESS NBA, NFL, AGENTS MLB, NHL BRANDS BRANDS / ADVERTISERS AGENT FANS
  5. 5. The connection was controlled, filtered, and temporal
  6. 6. How do athletes and fans connect now using social media?
  7. 7. ATHLETES PRESS PRESS NBA, NFL, MLB, NHL SOCIAL MEDIA BRANDS / ADVERTISERS AGENT FANS
  8. 8. Jun 6, 12:37am EDT So why does Shaq get such glee out of belittling and ridiculing those who came before and after him? “Sometimes I wonder about his maturity,” Kareem Abdul- Jabbar told Yahoo! Sports on Friday.
  9. 9. 1,231,930
  10. 10. TOP TEN NEWSPAPERS IN THE U.S. NEWSPAPER DAILY CIRCULATION USA Today 2,113,725 Wall Street Journal 2,082,189 The New York Times 1,039,031 Los Angeles Times 723,181 1,231,930 The Washington Post 665,383 Daily News 602,857 New York Post 558,140 Chicago Tribune 501,202 Houston Chronicle 425,138 The Arizona Republic 389,701
  11. 11. It’s not just Shaq
  12. 12. Dwight Howard
  13. 13. Brands see this shift and are now providing their consumers with real-time connections
  14. 14. + Social media is not replacing traditional media, but rather balancing it + Connections between athletes and fans are moving towards an always on real-time connection + The touchpoints are splintering, embrace the right ones.
  15. 15. Thank You twitter: @flytip

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