The future of media world
CURRENT SITUATION  IN MEDIA WORLD  ON MOBILE DEVICES
VISITORS & READERS: “ I DO NOT TRUST YOU.  HOW ARE YOU HELPING ME?” #1 PROBLEM
INFORMATION OVERLOAD  SAME CONTENT AS ON DESKTOP VERSION #2 PROBLEM
MEDIA SALES DEPARTMENT “ WE ARE SEXY! REALLY!  OUR BANNERS TOO!” #3 PROBLEM
BRANDS: “ GET US CUSTOMERS!” #4 PROBLEM
WHAT TO DO?
ADVICE CAME 150 YEARS AGO by ABRAHAM LINCOLN  “ The dogmas of the quiet past are inadequate to the stormy present. .. As  ...
WE ARE BUILDING A SPACE SHUTTLE,  IN THE MEDIA WORLD
NEWS CUSTOM NEWS OIM SYSTEM BRIEF INFO Users choose WHAT they want to read  & ON WHICH position to put it System analyzes ...
SERVICES MORE USABLE INFO OUTSOURCING 1-CLICK-AWAY When is the rain going to stop? What is the temp difference? Services p...
SHOPPING EASY-2-USE CLEAR BENEFITS  INTEGRATED WITH NEWS 3-step shopping process Geotagging for better UX Forget clicks & ...
<ul><li>SOUTH EAST EUROPE </li></ul>WHY NOW? Population: 50 million Mobile penetration: 120% Mobile marketing: Peek @ futu...
<ul><li>SOUTH EAST EUROPE </li></ul>CONSUMERS 2 out 10 mobile devices are smartphones Profile: Trendy, big-time spenders o...
BUSINESS MODEL PRO  users SHOPPING benefits PROMO categories SPONSORED categories CONTEXTUAL advertising TBD approx. 5 € m...
SELFSUSTAINABILITY = 14 MONTHS DEVELOPMENT CLOSED BETA LIVE WORK OPEN BETA
INVESTORS Expected ROI in  two years Development cost estimate  for inital start with all three bedrocks included: 15 deve...
COMPETITION NEWS COMPETITION SHOPPING SERVICES EVERY OUT OF MANY INFO SERVICES APPS/PORTALS iQpon
TEAM BRUNO <ul><ul><li>Team leader & Mobni.net’s founder </li></ul></ul><ul><ul><ul><li>Sportal.hr editor - </li></ul></ul...
1 2 3 Easy-2-use, light and innovative mobile info platform Customised content for people who want interesting & valuable ...
 
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BlogOpen 2011 - SUO - Mobni.net

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Presentation for StartUpOpen competition held at BlogOpen 2011

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BlogOpen 2011 - SUO - Mobni.net

  1. 1. The future of media world
  2. 2. CURRENT SITUATION IN MEDIA WORLD ON MOBILE DEVICES
  3. 3. VISITORS & READERS: “ I DO NOT TRUST YOU. HOW ARE YOU HELPING ME?” #1 PROBLEM
  4. 4. INFORMATION OVERLOAD SAME CONTENT AS ON DESKTOP VERSION #2 PROBLEM
  5. 5. MEDIA SALES DEPARTMENT “ WE ARE SEXY! REALLY! OUR BANNERS TOO!” #3 PROBLEM
  6. 6. BRANDS: “ GET US CUSTOMERS!” #4 PROBLEM
  7. 7. WHAT TO DO?
  8. 8. ADVICE CAME 150 YEARS AGO by ABRAHAM LINCOLN “ The dogmas of the quiet past are inadequate to the stormy present. .. As our case is new , so we must think anew and act anew . ” WHAT TO DO?
  9. 9. WE ARE BUILDING A SPACE SHUTTLE, IN THE MEDIA WORLD
  10. 10. NEWS CUSTOM NEWS OIM SYSTEM BRIEF INFO Users choose WHAT they want to read & ON WHICH position to put it System analyzes & gives suggestions to the users Ensures that content is useful Articles end with summary “ What does that mean for me?”
  11. 11. SERVICES MORE USABLE INFO OUTSOURCING 1-CLICK-AWAY When is the rain going to stop? What is the temp difference? Services provided by Mobni.net partners Stock market is more important than news? Put it on the #1 position!
  12. 12. SHOPPING EASY-2-USE CLEAR BENEFITS INTEGRATED WITH NEWS 3-step shopping process Geotagging for better UX Forget clicks & readers How many people did we bring you? News apps/portals are used on everyday basis – promotion for shopping benefits
  13. 13. <ul><li>SOUTH EAST EUROPE </li></ul>WHY NOW? Population: 50 million Mobile penetration: 120% Mobile marketing: Peek @ future: 4 out 5 US smartphone users use it for shopping EU STATISTICS GARTNER GOOGLE/IPSOS FORRESTER RESEARCH Market 2x BIGGER each year
  14. 14. <ul><li>SOUTH EAST EUROPE </li></ul>CONSUMERS 2 out 10 mobile devices are smartphones Profile: Trendy, big-time spenders on telecommunication 48% of mobile Internet consumers have data package included NOKIA SIEMENS NETWORK NOKIA EXPERTS ESTIMATION
  15. 15. BUSINESS MODEL PRO users SHOPPING benefits PROMO categories SPONSORED categories CONTEXTUAL advertising TBD approx. 5 € monthly TBD approx. 100 € monthly TBD approx. 200 € daily TBD approx. 2000 € monthly TBD approx. 100 € per paragraph
  16. 16. SELFSUSTAINABILITY = 14 MONTHS DEVELOPMENT CLOSED BETA LIVE WORK OPEN BETA
  17. 17. INVESTORS Expected ROI in two years Development cost estimate for inital start with all three bedrocks included: 15 developer months We are looking for investors who are: Hungry & Foolish Visionaries Mentors
  18. 18. COMPETITION NEWS COMPETITION SHOPPING SERVICES EVERY OUT OF MANY INFO SERVICES APPS/PORTALS iQpon
  19. 19. TEAM BRUNO <ul><ul><li>Team leader & Mobni.net’s founder </li></ul></ul><ul><ul><ul><li>Sportal.hr editor - </li></ul></ul></ul><ul><ul><ul><li>No1 Croatian sport news portal </li></ul></ul></ul><ul><ul><ul><li>Part of Vecernji.hr editorial board </li></ul></ul></ul><ul><ul><ul><li>PR Executive Senior in Abrakadabra agency </li></ul></ul></ul><ul><ul><li>EXPERIENCE </li></ul></ul>MARIJANA <ul><ul><li>Editor-in-chief & Mobni.net’s co-founder </li></ul></ul><ul><ul><ul><li>Croatian National Television (HTV) TV and online journalist </li></ul></ul></ul><ul><ul><ul><li>Part of Vecernji.hr editorial board </li></ul></ul></ul><ul><ul><ul><li>Vecernji.hr editor-in-chief – </li></ul></ul></ul><ul><ul><ul><li>Top 5 Croatian news portal </li></ul></ul></ul><ul><ul><li>EXPERIENCE </li></ul></ul>PETAR <ul><ul><li>Mobni.net’s executive editor </li></ul></ul><ul><ul><ul><li>Javno.hr executive editor – Top 10 Croatian news portal </li></ul></ul></ul><ul><ul><ul><li>Music magazine Tam Tam deputy editor-in-chief </li></ul></ul></ul><ul><ul><ul><li>Jutarnji.hr & Jutarnji list journalist </li></ul></ul></ul><ul><ul><li>EXPERIENCE </li></ul></ul>
  20. 20. 1 2 3 Easy-2-use, light and innovative mobile info platform Customised content for people who want interesting & valuable information Clear & defined revenue streams SUMMARY

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