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State of Indian Blogosphere


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This is a presentation that takes stock of Indian Blogosphere or captures some data of global blogosphere

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State of Indian Blogosphere

  1. 1. State of Indian<br />Blog sphere<br /><br />
  2. 2. <ul><li>Blog facts, stats and applications
  3. 3. Blog features
  4. 4. Why blog
  5. 5. More reasons you should blog
  6. 6. What to blog about
  7. 7. Content creation and management
  8. 8. Tracking blogs at large
  9. 9. Sneak Peak into a Blogger’s Psyche</li></li></ul><li>What is a Blog? <br />A blog (short for the term web log) is a website or part of a website akin to a journal with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />
  10. 10. These stats are with a sample space of 100 million blog posts. India has approximately 2.8 million Blog posts in the period of 100 days<br />
  11. 11. B L O G O S P H E R E <br />Blog sites<br />Blog Tools<br />Social Media<br />Blogging Forums<br />
  12. 12. Blogging Tools<br />Statistics Packages and Metrics Tools – Sitemeter, Google Analytics, Mixi Maps, Clustermaps, FeedJit Live traffic stats<br />Blog Follow – Google, Networked Blogs<br />Social Media integration – twitter feed, fb, +1, digg<br />Blog Poll Tools – Blogger Polls, WP Polls, Vizu<br />Email Subscription and Newsletter Services – Feedblitz, FeedBurner, RssFwd<br />User Engagement – recent posts, latest comments, recommended reads.<br />Others –Translate,Blog Rolling, TinyURL, Picassa, Flickr, Copyscape,<br />
  13. 13. <ul><li>RSS (Really Simple Syndication) is a format for delivering regularly changing web content to a wide number of people. It is used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
  14. 14. An RSS document is called a "feed", "web feed", “RSS Feed” or "channel". A RSS Feed generally includes full or summarized text, plus metadata such as publishing dates, authorship, key words and other related details.</li></li></ul><li>Why Blog?<br /><ul><li>Inexpensive*, non-techie, easy/quick to launch
  15. 15. Capture, annotate information
  16. 16. Make info visible that would otherwise be overlooked
  17. 17. Create, Replicate and disseminate information.
  18. 18. Content is searchable, browsable, archived and users can comment
  19. 19. Practical KM system that does not require lots of investment
  20. 20. A tool and mechanism for interaction of people there by sharing and developing new ideas</li></li></ul><li>More Reasons You Should Blog <br /><ul><li>Branding/marketing vehicle – good PR
  21. 21. Offers tangible, ongoing documentation of work product
  22. 22. Justify resources, staffing, additional services
  23. 23. Real time publishing
  24. 24. Direct, no intermediary required
  25. 25. You are the expert
  26. 26. Blogging will focus and expand upon your skills
  27. 27. Level the playing field…minimize barriers and increase visibility, communications, integration of resources</li></li></ul><li>
  28. 28.
  29. 29. What to Blog about?<br />What are you most passionate about?<br />What areas of expertise do you have?<br />What hobbies or hidden talents do you have?<br />What have you written about in the past?<br />What do you hope to accomplish with your blog?<br />
  30. 30. Content creation and management <br />Keep Churning the content on a particular topic with the following resource<br />Youtube videos<br />Audio interviews and feedbacks<br />Forecasts, polls<br />Feeds<br />Guest posts<br />Reviews<br />Reports<br />
  31. 31. Around 80% of Bloggers use twitter to promote their blogs.<br /> Twitter get more prominence over Facebook as there are lesser<br /> regulations and privacy issues.<br />
  32. 32. Blogging is money, Honey!<br />Google Adsense – contextual advertising, site search tool, Referal tools<br />Private Ads – Adgitizeme, TRAFFICadbar etc<br />Affiliate Programs - Flipkart, amazon, bharat matrimony etc<br />Reviews – products, services, book, movies, hotels, food, ambience etc<br />Others – Theme design, blog set up, guest blogging, interviews etc<br />
  33. 33. Sneak Peak into a Blogger’s Psyche<br />My Blog should have high Alexa, Google page rank.<br />I have should have at least 50 followers – Google follow, networked blogs<br />I should have won at least one contest to prove credibility. A Badge as a proof will be awesome. The more I win the better<br />I should participate in all major events and must be among top 15 at least.<br />I should have been interviewed or featured atleast once.<br />The more my blog posts are tweeted the better is the post.<br />I should be friends with the best bloggers .<br />
  34. 34. Available for free download at<br />Register today and enjoy the free resources.<br />