Why Social Media? - Moncton

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Why Social Media? - Moncton

  1. 1. tourism.moncton.ca Welcome New Brunswick Moncton
  2. 2. Today’s Menu • What Works Today • Meet the Social Media Leaders • Build a Shareable Online Success Story  • Live Site Review • Powerful (and Free!) Online Tools • Filling the Funnel • Closing the Sale • Provincial Opportunities Why Social Media?
  3. 3. tourism.moncton.ca Why Social Media? Rob Swick New Brunswick Moncton
  4. 4. His Funny Song on YouTube cost United Airlines $180M Dollars Why Social Media?
  5. 5. Why Social Media?
  6. 6. Why Social Media?
  7. 7. Rodd Vacations, in less than a year has 855 Twitter followers Why Social Media?
  8. 8. Why Social Media?
  9. 9. St. Andrews by-the-Sea ✓Strong use of video ✓Great audience feedback Why Social Media?
  10. 10. The Inn at Bay Fortune ✓Social Media Sharing Tools Good photography ✓Clear messaging ✓ Why Social Media?
  11. 11. Tidal Bore Rafting Park & Cottages Why Social Media?
  12. 12. Tidal Bore Rafting Park & Cottages ✓ Clear Call-to-Actions “One year ago after I noticed the amount of time our ✓ Use of Social Media “The most valuable is ‘probably Twitter’ where they havewas young summer employees spend social networking. I 1,400 focused onThe #1 thing social media has done for us? still followers. print and traditional media advertising Channels including Blog ‘Brand awareness. Ignore atyounger generation had switched when it was obvious the your peril.’ ” ✓ Good photography mediums on me.” Why Social Media?
  13. 13. What Works Today Why Social Media?
  14. 14. What Works Today Why Social Media?
  15. 15. What Works Today Why Social Media?
  16. 16. http://upload.wikimedia.org Next Up Meet the Social Media Leaders Why Social Media?

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