Tourism PEI Opportunities - Charlottetown


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Tourism PEI Opportunities - Charlottetown

  1. 1. Tourism PEI Opportunities Prince Edward Island Charlottetown
  2. 2. BookPEI • Selling PEI Tourism products anywhere, anytime... • BookPEI is Tourism PEI's Central Reservation System • Bookings can be done online, at the Call Centre and at Provincial Visitor Information Centres and Destination Centres • To date there have been 564 online reservations made through BookPEI – up 63% over last year.
  3. 3. • allows Islanders and tourists to purchase theatre tickets online • Currently Harmony House, Victoria Playhouse and The Montgomery Theatre • working with Harbourfront Theatre, Confederation Centre of the Arts, Festival of Small Halls, Arts Guild, etc to increase inventory on the site
  4. 4. Culinary Alliance • Pack Your Appetite Campaign – Potato sales up by 48% in Ontario, 37,000 unique entries into the contest and over 5,000 Visitors Guide requests • Oyster Promotion in Quebec – 1 million boxes of PEI oysters are sold in Quebec each year. Promotion will be launched at the Shellfish Festival and will run from Sept-Dec. Oyster boxes will be branded PEI and include a PIN code and contest details on each box.
  5. 5. • Flavour Trail – 148 listings across the Island in categories including: culinary experiences, local markets, farmers, fishers, restaurants, artisan producers and events. Website to be launched in June, • Fall Flavours – Takes place throughout the month of September with one week in each Coastal Drive. Culinary events include Farm Day in the City, Potato Festival, Culinary Beach Party, Wine Tastings, etc.
  6. 6. Co-op Opportunities •E-Newsletters •Video Production •Television/Print •Sponsored Ads •Packages •Photos/Videos on TPEI website CONTACT: Dunne Group 892-1115
  7. 7. Plans for 2011 • Campground integration into BookPEI • Online bookings for Attractions and Tours • Online Itinerary Tool
  8. 8. Thank you