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http://lh3.ggpht.com




                       Powerful (and Free)
                       Online Tools
                  ...
4 Powerful Tools
• Google Places (formally Google Local)
• RSS (Really Simple Syndication)
• MailChimp (Email Service Prov...
Google Places




         Powerful (and Free) Online Tools
Why is Google Places Important?
•
    Prominent listing within Google search results
•
    Search on Mobile Devices




  ...
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
RSS (Really Simple Syndication




                  Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
MailChimp




      Powerful (and Free) Online Tools
Why send Direct Email
• Low cost
• Measurable results

• Build and maintain customer relationships

• Highly targeted

• B...
Cost Effectiveness of Email Marketing




           =

       $1 Buy = $48 ROI
                    5 Powerful (and Free) ...
Email Service Provider (ESP)




                5 Powerful (and Free) Online Tools
Why use an Email Service Provider?


http://www.viperstrike.com
5 Powerful (and Free) Online Tools
Why use an ESP?
• Email design tools for HTML layouts
• Pre-delivery spam scoring

• Contact list growth and maintenance

...
Content Management Systems (CMS)




                  Powerful (and Free) Online Tools
What else can a CMS do?
http://30tocure30.files.wordpress.com
Just a few features

   Photo Gallery                         eCommerce
                     Directories
         Blog
   ...
Demonstration




         Powerful (and Free) Online Tools
http://lh6.ggpht.com




                       Next Up
                       Filling the Funnel
                       T...
Powerful (and Free) Online Tools - Newfoundland & Labrador
Powerful (and Free) Online Tools - Newfoundland & Labrador
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Powerful (and Free) Online Tools - Newfoundland & Labrador

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Powerful (and Free) Online Tools - Newfoundland & Labrador

  1. 1. http://lh3.ggpht.com Powerful (and Free) Online Tools George Inglis Newfoundland & Labrador St. John’s
  2. 2. 4 Powerful Tools • Google Places (formally Google Local) • RSS (Really Simple Syndication) • MailChimp (Email Service Provider) • Joomla (Content Management System) Powerful (and Free) Online Tools
  3. 3. Google Places Powerful (and Free) Online Tools
  4. 4. Why is Google Places Important? • Prominent listing within Google search results • Search on Mobile Devices Powerful (and Free) Online Tools
  5. 5. Powerful (and Free) Online Tools
  6. 6. Powerful (and Free) Online Tools
  7. 7. Powerful (and Free) Online Tools
  8. 8. Powerful (and Free) Online Tools
  9. 9. Powerful (and Free) Online Tools
  10. 10. RSS (Really Simple Syndication Powerful (and Free) Online Tools
  11. 11. Powerful (and Free) Online Tools
  12. 12. Powerful (and Free) Online Tools
  13. 13. MailChimp Powerful (and Free) Online Tools
  14. 14. Why send Direct Email • Low cost • Measurable results • Build and maintain customer relationships • Highly targeted • Branded 5 Powerful (and Free) Online Tools
  15. 15. Cost Effectiveness of Email Marketing = $1 Buy = $48 ROI 5 Powerful (and Free) Online Tools
  16. 16. Email Service Provider (ESP) 5 Powerful (and Free) Online Tools
  17. 17. Why use an Email Service Provider? http://www.viperstrike.com
  18. 18. 5 Powerful (and Free) Online Tools
  19. 19. Why use an ESP? • Email design tools for HTML layouts • Pre-delivery spam scoring • Contact list growth and maintenance • Campaign delivery reports 5 Powerful (and Free) Online Tools
  20. 20. Content Management Systems (CMS) Powerful (and Free) Online Tools
  21. 21. What else can a CMS do? http://30tocure30.files.wordpress.com
  22. 22. Just a few features Photo Gallery eCommerce Directories Blog Reservation Management Forums Real Estate Listing Management Multi-lingual Contact Relationship Management (CRM) Powerful (and Free) Online Tools
  23. 23. Demonstration Powerful (and Free) Online Tools
  24. 24. http://lh6.ggpht.com Next Up Filling the Funnel Turning Strangers into Friends and Friends into Customers Powerful (and Free) Online Tools

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