Can design help you understand, define and express your business offering in a crowded marketplace?
We think that we know what graphic design is. It’s logos and brochures and stuff, right? Well, yes, kind of. But design is much more than this. It is much more than window dressing. It is a process of understanding, defining and expressing what your business has to offer the world.
Smart companies around the world realise this and make design a fundamental part of their business development. It’s not just the big guys. The irony of our increasingly globalised/networked world is that a connection to producers of products has never been more important, nor more available, to us.
How do you re-imagine and re-engineer your business in a global marketplace? How do you differentiate yourself in a world of infinite possibilities and competition? And how do you do it if you don’t have the seemingly infinite budgets of the big brands? If design isn’t just about pretty pictures, what is it about?
The Australian Graphic Design Association, in partnership with Emergence Creative Festival and Margaret River Chamber of Commerce and Industry, is presenting Different by Design, a workshop for business-owners and designers wanting to explore new, smarter ways of working together to drive bottom-lines. Presented by Mark Braddock and Carolyn Hall of internationally-recognised (but local) branding agency Block (BlockBranding.com), the interactive workshop will take you through a framework for innovation and present relevant case studies that will provide you with food for thought.