It's a Culture Thing - Web 2.0 and Social Media Government


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From the Missouri Digital Government Summit. Government is changing fast. Pressures are mounting to adopt Web 2.0 tools, to be more inclusive with the public, and to be more open and transparent. These tools and approaches offer tremendous power for relatively little investment but at the same time they raise a host of issues and challenges. This session discusses the “how, what, when and where” of Government 2.0 and how you can get in front of it.

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It's a Culture Thing - Web 2.0 and Social Media Government

  1. 1. It’s a culture thing <ul><li>Web 2.0 and Social Media in government </li></ul>Twitter hashtag #mo_gov
  2. 2. Who are these guys? Joshua Bullock Web Developer Missouri Department of Conservation Kirk Keller Technology Services Supervisor Missouri Department of Conservation Twitter hashtag #mo_gov
  3. 3. What is social networking? Twitter hashtag #mo_gov
  4. 4. What are social networks? Twitter hashtag #mo_gov
  5. 5. <ul><li>“ An association of people drawn together by family, work or hobby.” </li></ul><ul><li>- PC Magazine </li></ul>Twitter hashtag #mo_gov
  6. 6. What are the tools? Twitter hashtag #mo_gov
  7. 7. Conversation Prism
  8. 8. What do we focus on?
  9. 9. Why should we use social media? Twitter hashtag #mo_gov
  10. 10. $$$ How much? Twitter hashtag #mo_gov
  11. 11. $$$ They’re free! Twitter hashtag #mo_gov
  12. 12. Offset Negative PR Twitter hashtag #mo_gov
  13. 13. Best Buy Twitter hashtag #mo_gov
  14. 14. Twitter hashtag #mo_gov
  15. 15.
  16. 16. Twitter hashtag #mo_gov
  17. 17. ...we can use this!
  18. 18. Why shouldn’t we use social media? Twitter hashtag #mo_gov
  19. 19. <ul><li>Two main reasons IT doesn’t embrace social networking </li></ul>Twitter hashtag #mo_gov
  20. 20. “ They’ll compromise our security.” - Random IT Manager Twitter hashtag #mo_gov
  21. 21. <ul><li>“ They’ll drain worker productivity.” </li></ul><ul><li>- Random HR Manager </li></ul>Twitter hashtag #mo_gov
  22. 22. Why their wrong... Twitter hashtag #mo_gov
  23. 23. Twitter hashtag #mo_gov
  24. 24. <ul><li>“ [Social media sites] do not pose any greater risk than most chat rooms or other online communities.” </li></ul><ul><li>- United States Air Force </li></ul>Twitter hashtag #mo_gov
  25. 25. <ul><li>“ Social networking helps three Canadian companies boost productivity.” </li></ul><ul><li>- IT </li></ul>Twitter hashtag #mo_gov
  26. 26. <ul><li>one of the world’s largest services firms </li></ul><ul><li>worldwide revenues of $28 billion </li></ul><ul><li>employed over 146,000 people </li></ul><ul><li>in 50 countries </li></ul>Twitter hashtag #mo_gov
  27. 27. Third reason... <ul><li>...we don’t want to talk to the public. </li></ul>Twitter hashtag #mo_gov
  28. 28. Email (voicemail) control
  29. 29. Social Media and IT <ul><li>It’s not about technology, it’s about culture </li></ul><ul><li>Social media requires cultural and staff investment </li></ul><ul><li>Business behaviors must change to mitigate this investment </li></ul><ul><li>Changing business behaviors will impact IT </li></ul><ul><li>Effect social media use requires IT & business coordination </li></ul>
  30. 30. Wrapping up Twitter hashtag #mo_gov
  31. 31. See for yourself
  32. 32. Thank you Joshua Bullock Web Developer Gmail/AIM/Twitter: blisster138 Kirk Keller Technology Services Supervisor Email: [email_address] Twitter hashtag #mo_gov