Blind Society // PHXDW09 // Death to Traditional

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Blind Society // PHXDW09 // Death to Traditional

  1. 1. THINGS PEOPLE THINK OF THE PHX MARKET.
  2. 2. IT’S SUNNY.
  3. 3. IT’S FILLED WITH OLD PEOPLE.
  4. 4. IT’S NOT A CREATIVE MARKET.
  5. 5. WHY?
  6. 6. THERE ARE NOT ENOUGH BIG BRANDS HEADQUARTERED HERE.
  7. 7. LAME EXCUSE: THE BEST TALENT DOESN’T WANT TO WORK HERE.
  8. 8. EXISTING LAME EXCUSE: CLIENTS HOLD US BACK FROM DOING GREAT WORK.
  9. 9. LAME EXCUSE: PHX IS A LOWER LEVEL CREATIVE MARKET.
  10. 10. BULL SH T
  11. 11. IF PHOENIX IS GOING TO EVOLVE AS A TOP CREATIVE MARKET; WE NEED TO QUIT MAKING EXCUSES AND START OFFERING PRODUCTS AND SERVICES THAT ARE NEW, RELEVANT, AND SUCCESSFUL.
  12. 12. DEATH TO TRADITIONAL: : TACTICS. : MEDIA. : THINKING. : BILLING. : REPORTING. : BUSINESS.
  13. 13. CONSUMERS HAVE CHANGED.
  14. 14. WE HAVE TO CHANGE.
  15. 15. PREVIOUS GENERATIONS LOVED TO BE SOLD.
  16. 16. TODAY’S WORLD LOVES TO BUY.
  17. 17. WE BUY BASED ON THE OPINIONS OF TRUSTED FRIENDS.
  18. 18. OUR TRIBE OF TRUSTED PEERS.
  19. 19. THOSE ARE THE PEOPLE WE TRUST.
  20. 20. FRIENDS. BLOGS. RESEARCH. OPINIONS.
  21. 21. TRIBES TRUST COMPANIES WHO BELIEVE.
  22. 22. COMPANIES THAT HAVE THE WHY, NOT THE HOW.
  23. 23. COMPANIES LIKE APPLE.
  24. 24. NOT LIKE GATEWAY.
  25. 25. COMPANIES THAT BUILD PRODUCTS FOR WHAT THEY STAND FOR.
  26. 26. NOT WHAT FUNCTION THEY THINK CONSUMERS DEMAND.
  27. 27. PASSION WINS.
  28. 28. BORING LOSES.
  29. 29. SOME SAY “IT AIN’T BROKE.”
  30. 30. NEWS FLASH: SH#T IS BROKE.
  31. 31. “TWO-THIRDS OF CONSUMERS SAY THEY FEEL CONSTANTLY BOMBARDED BY ADVERTISING CLUTTER.” – MARTY NEUMEIER
  32. 32. CONSUMERS ARE TELLING US WHAT THEY WANT.
  33. 33. ARE YOU LISTENING?
  34. 34. OR ARE YOU YELLING?
  35. 35. WHAT KIND OF EFFECT WILL YOU HAVE?
  36. 36. ADVERTISING HAS BECOME THAT PERSON WITH REALLY BAD BREATH.
  37. 37. THEY TALK TOO CLOSE & YOU’LL DO ALL YOU CAN TO AVOID IT.
  38. 38. THE “AH-HA” MOMENT.
  39. 39. ADVERTISING SUCKS.
  40. 40. CONVERSATIONS RULE!
  41. 41. MOST BRANDS DON’T NEED ANOTHER: : AD AGENCY : DESIGN FIRM : BRANDING CONSULTANT : BLAH BLAH BLAH
  42. 42. THEY ARE LOOKING FOR HELP.
  43. 43. FOR PEOPLE THAT ARE PAYING ATTENTION.
  44. 44. UTILIZING ALL THE TOOLS AROUND US THAT WORK.
  45. 45. AND NONE OF THE TOOLS THAT DON’T.
  46. 46. TALK TO YOUR BEST CUSTOMERS.
  47. 47. AND THEY WILL LISTEN.
  48. 48. BE GENEROUS TO THE BELIEVERS.
  49. 49. SHOW THEM HOW MUCH YOU CARE.
  50. 50. LISTEN TO THEIR DEMANDS.
  51. 51. THE REVOLUTION STARTS HERE.
  52. 52. PHOENIX.
  53. 53. GET INVOLVED.
  54. 54. SOME IDEAS TO EVOLVE CREATIVE THINKING.
  55. 55. DON’T BE AN IDEA SLUT.
  56. 56. SAY NO... NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO 83% OF THE TIME.
  57. 57. FIRE YOUR WORST CLIENT.
  58. 58. SEEK INSPIRATION OUTSIDE OF INDUSTRY AWARDS.
  59. 59. GO HUNTING. NOT FISHING.
  60. 60. BE PASSIONATE.
  61. 61. STAND FOR SOMETHING DIFFERENT.
  62. 62. DARREN WILSON BRAND VISIONARY // PARTNER DARREN.WILSON@BLINDSOCIETY.COM
  63. 63. APRIL 20TH, 2019 // WHAT WILL PHOENIX BE LIKE? // WILL WE BE GAME CHANGERS? // WHAT WILL WE BE KNOW FOR?

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