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Getting the Most Out of
Your Content
Introduction

Brad Farris

Anchor Advisors

773-282-7677

blfarris@anchoradvisors.com

Twitter: @blfarris
Content is Hard
3 Steps to Great
Content

Identify & Record

Create a Crappy First Draft

Have a Professional Finish it
Example 1: Webinar
Example1: Webinar
Blog Post
Example1: Webinar
YouTube Snippets
Example1: Guest Blog
Post
Example 2: Survey
Example 2: White
Paper
Example 2: Infographic
Example 2: Newsletter
Example 3: eBook
Example 3: eBook
Example 3: Video
Example 3: Newsletter
My #1 Resource	


Do the Work ~Steven Pressman

The War of Art ~Steven Pressman

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