The Truth AboutContent Migrations     Deane Barker   Blend Interactive
They’re painful.    [The End]
Definition:    The one-time movement of   content from one publishingplatform to a different publishing             platform.
The Four Phases 1.    Inventory 2.    Mapping 3.    Transfer 4.    QA
Phase #1: Inventory"  What content is moving?     "  What content can we get rid of?"    How can it be grouped?"    What c...
Don’t move bad content.  This is the time for   spring-cleaning.
Start your inventory as early as            possible. Before you start development.  Even before you pick a new          p...
Be prepared for this process to    get highly politicized.
Keep your inventory systematic       and organized.Have a central point of focus and        record-keeping.
Inventory Outputs"  List of content that will migrate divided into   logical groups"  List of content that will require sp...
Phase #2: Mapping"  How is content going to “fit” and work in the   new platform?"  What changes will be required to rich t...
Content has different levels of         “geography”Some content is very specifically placed, while other content is   automa...
Home     Products          AboutProduct    Product                       History   A          B
PressRelease
Highly-geographical content is   much harder to migrate. You have to migrate both the  content and the placement.
Stub Mapping                   Home        Products          About  Product A   Product B   HistoryExisting               ...
Mapping Outputs"  An understanding of where all content is   going in the new platform and why"  Page stub structure
Phase 3: Transfer"  How are the actual bytes moving from one   system to another?
Migrating out of a CMS is a lot easier than the alternative. CMS enforces at least some       consistency.
Are you going to extract from the     repository level or the       publication level?
Repository vs. Publication       Extraction                      HTMLRepository             Processing
How will URLs change on the new           platform?How interlinked is your content? How are you going to keep all      tho...
What is the actual mechanism of          movement?       Copy-and-paste?         Automated?
When Copy-and-Paste Works"    When you don’t have a lot of content"    When you have access to cheap labor"    When your c...
When Automated Migration Works"  When you have large volumes of content"  When your content is not highly-geographic"  Whe...
You don’t have to use the samemethod for your entire project.
The Dreaded Content Freeze"  Once you start migrating from A to B,   content changes on A need to stop"  Length of the fre...
Automated Migration Tools"  Great answer to the Transfer phase"  Less of an answer to everything else"  They still have to...
Transfer Output"  Content ready for QA  "  Outputs from this phase will likely be     segmented
Phase 4: QA"  How much content is going to be reviewed   for compliance?  "  All of it?  "  A representative sample?"  Who...
Types of QA"  Technical QA  "  Did this content transfer well?  "  Does it look broken?  "  Does it comply with the style ...
Ideally, track the QA process    inside the CMS itself.
During QA, reporting is key.You should have access to a dailynumber showing the percentage      of content cleared.
The Four Phases 1.    Inventory 2.    Mapping 3.    Transfer 4.    QA
"  http://migrationhandbook.com
"  WEB   http://gadgetopia.com"  TWITTER   @gadgetopia"  EMAIL   deane@blendinteractive.com
"The Truth About Content Migrations" - Gilbane Boston 2011
"The Truth About Content Migrations" - Gilbane Boston 2011
"The Truth About Content Migrations" - Gilbane Boston 2011
"The Truth About Content Migrations" - Gilbane Boston 2011
"The Truth About Content Migrations" - Gilbane Boston 2011
Upcoming SlideShare
Loading in …5
×

"The Truth About Content Migrations" - Gilbane Boston 2011

5,833 views

Published on

Deane Barker's presentation on the truth about content migrations, presented to Gilbane Boston 2011.

Published in: Technology
1 Comment
3 Likes
Statistics
Notes
  • my best friend's mom makes $82 every hour on the laptop. She has been fired from work for 8 months but last month her income was $7723 just working on the laptop for a few hours. Read more here...MakeCash7DOtcom
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
5,833
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
20
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

"The Truth About Content Migrations" - Gilbane Boston 2011

  1. The Truth AboutContent Migrations Deane Barker Blend Interactive
  2. They’re painful. [The End]
  3. Definition: The one-time movement of content from one publishingplatform to a different publishing platform.
  4. The Four Phases 1.  Inventory 2.  Mapping 3.  Transfer 4.  QA
  5. Phase #1: Inventory"  What content is moving? "  What content can we get rid of?"  How can it be grouped?"  What content requires special handling?"  What content requires changes?"  How volatile is the content?
  6. Don’t move bad content. This is the time for spring-cleaning.
  7. Start your inventory as early as possible. Before you start development. Even before you pick a new platform.
  8. Be prepared for this process to get highly politicized.
  9. Keep your inventory systematic and organized.Have a central point of focus and record-keeping.
  10. Inventory Outputs"  List of content that will migrate divided into logical groups"  List of content that will require special handling"  List of content that will require changes along with scope
  11. Phase #2: Mapping"  How is content going to “fit” and work in the new platform?"  What changes will be required to rich text content?"   How is the overall structure of the content going to transfer?
  12. Content has different levels of “geography”Some content is very specifically placed, while other content is automatically organized.
  13. Home Products AboutProduct Product History A B
  14. PressRelease
  15. Highly-geographical content is much harder to migrate. You have to migrate both the content and the placement.
  16. Stub Mapping Home Products About Product A Product B HistoryExisting Home New Products About Product A Product B History
  17. Mapping Outputs"  An understanding of where all content is going in the new platform and why"  Page stub structure
  18. Phase 3: Transfer"  How are the actual bytes moving from one system to another?
  19. Migrating out of a CMS is a lot easier than the alternative. CMS enforces at least some consistency.
  20. Are you going to extract from the repository level or the publication level?
  21. Repository vs. Publication Extraction HTMLRepository Processing
  22. How will URLs change on the new platform?How interlinked is your content? How are you going to keep all those links valid?
  23. What is the actual mechanism of movement? Copy-and-paste? Automated?
  24. When Copy-and-Paste Works"  When you don’t have a lot of content"  When you have access to cheap labor"  When your content is highly geographic"  When you have enough resources for sufficient QA
  25. When Automated Migration Works"  When you have large volumes of content"  When your content is not highly-geographic"  When you have sufficient technology and/or development resources
  26. You don’t have to use the samemethod for your entire project.
  27. The Dreaded Content Freeze"  Once you start migrating from A to B, content changes on A need to stop"  Length of the freeze window depends on the volatility of the content
  28. Automated Migration Tools"  Great answer to the Transfer phase"  Less of an answer to everything else"  They still have to be configured and tested
  29. Transfer Output"  Content ready for QA "  Outputs from this phase will likely be segmented
  30. Phase 4: QA"  How much content is going to be reviewed for compliance? "  All of it? "  A representative sample?"  Who has the authority to clear individual content, and the site as a whole, for release?
  31. Types of QA"  Technical QA "  Did this content transfer well? "  Does it look broken? "  Does it comply with the style guide?"  Editorial QA "  Is this content valid and correct? "  Where any errors introduced during transfer?
  32. Ideally, track the QA process inside the CMS itself.
  33. During QA, reporting is key.You should have access to a dailynumber showing the percentage of content cleared.
  34. The Four Phases 1.  Inventory 2.  Mapping 3.  Transfer 4.  QA
  35. "  http://migrationhandbook.com
  36. "  WEB http://gadgetopia.com"  TWITTER @gadgetopia"  EMAIL deane@blendinteractive.com

×