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"The Myth of the Perfect Methodology" - Corey Vilhauer at Confab 2012
"The Myth of the Perfect Methodology: Breaking and Recreating the Content Strategy Process" - Corey Vilhauer at Confab 2012 in Minneapolis, MN. (May 15, 2012)
"The Myth of the Perfect Methodology: Breaking and Recreating the Content Strategy Process" - Corey Vilhauer at Confab 2012 in Minneapolis, MN. (May 15, 2012)
“Content strategy is suf8iciently diverse
that nearly all content workers must specialize to some extent, and our methodologies tend to re8lect on that specialization.” -‐Erin Kissane
Content Strategy Deliverables* What Are
You Trying to Achieve? Summary of company goals What Do You Own? Content inventory or audit Content assessment (quality and quantity) Whatʼs Missing? Content gap analysis Comparative content analysis Competitive analysis How Do You Present the Words? User personas User scenarios (think believable stories) Editorial strategy Core messaging strategy Content templates Sample content Search Engine Optimization (SEO) strategy Metadata strategy Brand strategy Style guide CREATE A MASTER LIST Glossary Where Does It Go? Copy deck Content conversion/migration strategy Content flow schematic Channel strategy
“With iteration, instead of driving
an idea blindly into the world, hoping to get lucky, you tip-‐toe, feeling as you go. And you are guided by the feedback you get. ... There are no beginnings or endings -‐ just small steps forward.” -‐Robin Sloan
"We have to be okay
with sharing what we know. Everyone gets credit for showing their work. There’s no reason to protect how we do things. Every client is different; every project presents new information to learn from." -‐Nicole Jones