"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
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•1 like•783 views
![The Mysterious Art of the Content Inventory,[object Object],Deane Barker,[object Object],Content Management Practice Director,[object Object],Blend interactive,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-1-2048.jpg?cb=1670228999)
![@gadgetopia,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-2-2048.jpg?cb=1670228999)
![The reasons for a content inventory,[object Object],The different types of inventory,[object Object],Getting a list of all your content,[object Object],The information to track,[object Object],Challenges you’re going to encounter,[object Object],The Rolling Inventory,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-3-2048.jpg?cb=1670228999)
![Why do a content inventory?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-4-2048.jpg?cb=1670228999)
![Why do a content inventory?,[object Object],To evaluate, implement, and execute a content strategy,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-5-2048.jpg?cb=1670228999)
![Why do a content inventory?,[object Object],To guide or scope a re-development project,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-6-2048.jpg?cb=1670228999)
![Why do a content inventory?,[object Object],To guide a content governance or operations management initiative,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-7-2048.jpg?cb=1670228999)
![What are the different flavors of inventory?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-8-2048.jpg?cb=1670228999)
![What are the different flavors of inventory?,[object Object],Editorial.,[object Object],Review content for editorial value.,[object Object],How valuable is our content to the consumer?,[object Object],How well does the content serve our goals?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-9-2048.jpg?cb=1670228999)
![What are the different flavors of inventory?,[object Object],Census.,[object Object],Identify content to better track or manage it, or to scope a migration effort.,[object Object],How much content do we have?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-10-2048.jpg?cb=1670228999)
![What are the different flavors of inventory?,[object Object],Functional.,[object Object],Review content to determine the level of functionality present.,[object Object],How complicated is our content?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-11-2048.jpg?cb=1670228999)
![What are the different flavors of inventory?,[object Object],It’s very common for an inventory to mix the three goals.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-12-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-13-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object],Manual or automated, depending on the size of the site.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-14-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object],Drawbacks,[object Object],time-consuming,[object Object],easy to miss hard-to-find content,[object Object],Benefits,[object Object],simplest,[object Object],experience interacting with the content,[object Object],Manual – start at the home page, and keeping surfing,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-15-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object],Benefits,[object Object],Can be simple and fast.,[object Object],Drawbacks,[object Object],Requires a CMS,[object Object],What about content not in the CMS?,[object Object],Export– get a list from your CMS,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-16-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object],Benefits,[object Object],Nicely comprehensive,[object Object],Drawbacks,[object Object],Won’t catch authenticated, non-linked, or non-addressable content,[object Object],Crawl– get a list from a public or private spidering service or product,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-17-2048.jpg?cb=1670228999)
![How do we identify all our content?,[object Object],The best solution will likely be a hybrid.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-18-2048.jpg?cb=1670228999)
![What questions should we be asking about our content?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-19-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Because, eventually, you get down to columns on a spreadsheet.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-20-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Identifier,[object Object],URL,[object Object],Title,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-21-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Try to re-use the identifier out of your CMS, if feasible.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-22-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],What type of content is it? What “bucket” does it fit into?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-23-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Who is the stakeholder behind this content? Who owns it?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-24-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],What format is the content in? HTML or PDF? Free-form or structured?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-25-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Where does the source content live? In what repository?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-26-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Who is the intended audience?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-27-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],What is the velocity of this content – how often does it change from both a creation and update standpoint?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-28-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-29-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-30-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],What are the security implications of this content? Is it public? If not, who can view it and why?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-31-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Who can edit or delete this content, or add new content of this type?,[object Object],Evaluate this both organizationally and technically!,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-32-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Who can edit or delete this content, or add new content of this type?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-33-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],How much traffic does this content receive?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-34-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],Does this content have any value? If it doesn’t have value, why is it here?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-35-2048.jpg?cb=1670228999)
![ROT,[object Object],Redundant,[object Object],Obsolete,[object Object],Trivial,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-36-2048.jpg?cb=1670228999)
![What questions should be asking about every page?,[object Object],If this content went away tomorrow, would anyone care?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-37-2048.jpg?cb=1670228999)
![What challenges will we face?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-38-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Getting a comprehensive inventory,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-39-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Collaboration between multiple parties,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-40-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Managing and documenting feedback and discussion,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-41-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Keeping up with additions throughout the inventory process.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-42-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Getting information about content from the organization.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-43-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Making decisions about content at the individual or type level,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-44-2048.jpg?cb=1670228999)
![What challenges are we going to face?,[object Object],Not all content has a URL,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-45-2048.jpg?cb=1670228999)
![The End Product,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-46-2048.jpg?cb=1670228999)
![The End Product,[object Object],Invariably a matrix of some sort.,[object Object],Often supplemented by some analysis document.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-47-2048.jpg?cb=1670228999)
![The End Product,[object Object],If multiple parties are involved, consider a single-source tool.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-48-2048.jpg?cb=1670228999)
![The End Product,[object Object],Can you use metadata in your CMS to store content inventory data?,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-49-2048.jpg?cb=1670228999)
![The Rolling Inventory,[object Object],Or, how to keep it going…,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-50-2048.jpg?cb=1670228999)
![The Rolling Inventory,[object Object],At least once per quarter, take some time to inventory new content.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-51-2048.jpg?cb=1670228999)
![The Rolling Inventory,[object Object],Set policy-based review dates on all new content.,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-52-2048.jpg?cb=1670228999)
![About Me,[object Object],Deane Barker,[object Object],Email: deane@blendinteractive.comBlog: gadgetopia.com,[object Object],Twitter: @gadgetopia,[object Object]](https://image.slidesharecdn.com/contentinventories-110816132043-phpapp02/75/the-mysterious-art-of-the-content-inventory-gilbane-san-francisco-2010-53-2048.jpg?cb=1670228999)
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
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Presented at Gilbane San Francisco 2010 by Deane Barker.
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"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
Editor's Notes
- To answer questions about your content
- HTML or PDF has a huge impact on migratbility
- Helps with government and operations management.
- Budget timeHave organizational authority to askHave authority to make a decision when there’s no compliance
- 400 press releasesEditorial – yes, go through each oneCensus – no, just get the total numberFunctional – no, so long as I know what one looks like, it doesn’t matter how many there are