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Integrating Accessibility: Planning Content for Everyone by Eileen Webb (Now What? Conference 2015)

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Discussions about web accessibility are usually focused on the technical challenges, but the real roadblocks are often inside your organization. Editors don’t know the steps to creating accessible content, and managers don’t understand the need. You may have a technically-accessible site, but you don’t have the workflow to fill it. We’ll talk about the organizational changes necessary to support complete content accessibility, from executive persuasion techniques to nitty-gritty process planning. Some organizations can be motivated by a carrot, while others will need the stick.

A full transcript is available at http://webmeadow.com/blog/archives/201505/integrating-accessibility-planning-content-everyone.

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Integrating Accessibility: Planning Content for Everyone by Eileen Webb (Now What? Conference 2015)

  1. 1. Eileen Webb Director of Strategy & Livestock 
 @webmeadow April 30 2015 Integrating Accessibility Planning Content for Everyone
  2. 2. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
  3. 3. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
  4. 4. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
  5. 5. What kinds of impairment affect web use? Cognitive Hearing Vision Motor
  6. 6. https://www.flickr.com/photos/orinrobertjohn/2700192461 Your users are average people. Average people have disabilities.
  7. 7. Guiding Principles Weave it in from the beginning Progress, 
 not perfection Normalize accessibility
  8. 8. Accessibility is an intention, not a goal
  9. 9. No, smaller. Start small.
  10. 10. Guiding Principles Weave it in from the beginning Progress, not perfection Normalize accessibility
  11. 11. handicapped ramp for wheelchair people who can’t use 
 their legs https://www.flickr.com/photos/sass_face/3482842283
  12. 12. handicapped ramp wheelchair people who can’t use their legs ramp https://www.flickr.com/photos/sass_face/3482842283
  13. 13. Guiding Principles Weave it in from the beginning Progress, not perfection Normalize accessibility
  14. 14. There’s never budget to go back and 
 fix things later.
  15. 15. These are not other users. These are your users. https://www.flickr.com/photos/orinrobertjohn/2700192461
  16. 16. Content accessibility Put attention on the
 worst things first
  17. 17. Video Audio
  18. 18. The simplest answer is the best one: transcripts https://www.flickr.com/photos/whoisstan/1420520410
  19. 19. It’s not ready for the website 
 until there is a transcript
  20. 20. Fake a transcript from: notes - scripts - writeups -
  21. 21. A short list of people who sometimes prefer to read: • user in a noisy place • user in a quiet place • English as a second language user • low-literacy user • user with a limited data plan • low-bandwidth user • user with a hearing aid • you • me • your mom • googlebots
  22. 22. PDF
  23. 23. PDFs are pictures https://www.flickr.com/photos/70251312@N00/15109605986
  24. 24. PDFs are (now) pictures + code https://www.flickr.com/photos/70251312@N00/15109605986
  25. 25. Even the best PDFs aren’t mobile friendly https://www.flickr.com/photos/rhinman/3147733757
  26. 26. 17% of adult Americans use their phone as their primary internet access 50% of 
 low-income households use their phone as their only internet access Visually- or hearing-impaired are 3 times as likely to live below the poverty line 17% 50% 3x
  27. 27. Create your PDFs from digital source (not scans) Learn to use Styles, and use them semantically Run Acrobat’s accessibility wizard
  28. 28. So wild it just might work: document summaries https://www.flickr.com/photos/whoisstan/1420520410
  29. 29. Help your users find your stuff
  30. 30. Taking accessibility back to work
  31. 31. Be the person who talks about it https://www.flickr.com/photos/whoisstan/1420520410
  32. 32. Accessibility has always been your job.
  33. 33. Eileen Webb Director of Strategy & Livestock 
 @webmeadow April 30 2015 Thank you!

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