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"Empathy: Content Strategy's Hidden Deliverable" - Confab 2013, Minneapolis

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"Empathy: Content Strategy's Hidden Deliverable" - Confab 2013, Minneapolis

  1. EMPATHYContent Strategy’s Hidden Deliverable Confab 2013 Minneapolis, MN
  2. HI. I’M COREY VILHAUER @mrvilhauer
  3. BLEND INTERACTIVE SIOUX FALLS, SOUTH DAKOTA @blendtweets
  4. WARNING
  5. NEW PROJECT!
  6. NEW PROJECT!
  7. NEW PROJECT!
  8. NEW PROJECT!
  9. NEW PROJECT!
  10. WE FACILITATE CHANGE
  11. CHANGE IS HARD
  12. “Change isn’t an event; it’s a process.” - Dan Heath / Chip Heath
  13. CONTENT REQUIRES EGO CHANGE IS HARD
  14. WORDS ARE PERSONAL
  15. CONTENT REQUIRES EGO CHANGE IS HARD FAILURE IS CERTAIN
  16. “No matter how good a cook you are, and no matter how hard you try, the first pancake of the batch always sucks.” - Merlin Mann
  17. “Morning, boys. How’s the water?”
  18. “What the hell is water?”
  19. “...Which has almost nothing to do with knowledge, and everything to do with simple awareness.” - David Foster Wallace
  20. EMPATHY
  21. EMPATHY The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.
  22. EMPATHY “...empathy can be described as feeling the feelings of another with the greatest accuracy and effort.” - Whitney Hess
  23. EMPATHY
  24. EMPATHY PERSEVERANCE
  25. EMPATHY PERSEVERANCE EMPOWERMENT
  26. EMPATHY PERSEVERANCE EMPOWERMENT PASSION
  27. EMPATHY PERSEVERANCE EMPOWERMENT PASSION HUMILITY
  28. CONTENT STRATEGY
  29. CONTENT STRATEGY
  30. CONTENT STRATEGY PEOPLE
  31. HOW DO WE DO IT?
  32. HOW DO WE DO IT? IT DEPENDS.
  33. 1. ALWAYS ASK QUESTIONS
  34. BE CURIOUS
  35. Who has a vested interest?
  36. Who has a vested interest? What kind of help do you need?
  37. Who has a vested interest? What kind of help do you need? Who would excel at this?
  38. Who has a vested interest? What kind of help do you need? Who would excel at this? What changes are coming?
  39. Who has a vested interest? What kind of help do you need? Who would excel at this? What changes are coming? What audiences are we missing?
  40. UMEASS
  41. U MEASS
  42. “There’s a chance that things’ll get weird.” - Archers of Loaf
  43. 2. BE CLEAR AND CONCISE 1. ALWAYS ASK QUESTIONS
  44. 500px TERMS OF SERVICE
  45. “When the client feels like they have some input during the project planning phase, they are more likely to enjoy the ride.” - Melissa Rach
  46. 3. DON’T DO IT ALL 2. BE CLEAR AND CONCISE 1. ALWAYS ASK QUESTIONS
  47. BE DELIBERATE
  48. BE DELIBERATE (does not need)
  49. YOUR PATH MAY VARY
  50. PROVIDE TOOLS
  51. PROVIDE TOOLS WITHIN REASON
  52. 3. DON’T DO IT ALL 2. BE CLEAR AND CONCISE 4. PLOT AND SCHEME 1. ALWAYS ASK QUESTIONS
  53. BE CONNIVING
  54. TAKE ADVANTAGE OF GOALS
  55. “DON’T FORGET THE LIBRARY” “THE ALUMNI ARE CONCERNED” “THINK ABOUT THE CHILDREN!” “THE PROVOST NEEDS A LETTER”
  56. ACTUAL IMPORTANT SITE CONTENT
  57. IDENTIFY STRENGTHS AND PLAY TO THEM
  58. PEOPLE WORK DIFFERENTLY
  59. 3. DON’T DO IT ALL 2. BE CLEAR AND CONCISE 4. PLOT AND SCHEME 5. TEACH THEM TO FISH 1. ALWAYS ASK QUESTIONS
  60. WE ARE TEACHERS
  61. EVERYTHING I LEARNED ABOUT WORKING WITH PEOPLE
  62. EVERYTHING I LEARNED ABOUT WORKING WITH PEOPLE I LEARNED BY TEACHING PEOPLE
  63. KNOWING ≠ COMMUNICATING
  64. 3. DON’T DO IT ALL 2. BE CLEAR AND CONCISE 4. PLOT AND SCHEME 5. TEACH THEM TO FISH 1. ALWAYS ASK QUESTIONS
  65. YOU CAN’T WIN EVERY BATTLE.
  66. HOW MUCH CHANGE CAN WE HANDLE?
  67. CONTENT STRATEGY IS FOR EVERYONE
  68. “The other half of ‘making’ is ‘taking care of.’ We’ve gotten pretty good at making internet. Time to get better at caring for what we make.” - Erin Kissane
  69. MOVE FORWARD
  70. THANK YOU.
  71. COREY VILHAUER I am still eatingelephant.com/confab13 NOTES:

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